How to Use AI in PPC Campaigns and Help Your Business Excel

How to Use AI in PPC Campaigns and Help Your Business Excel

One such technology that has revolutionized the way businesses approach online advertising is Artificial Intelligence (AI). AI in PPC has become a powerful ally, enabling businesses to optimize their ad strategies, enhance targeting precision, and achieve unparalleled results. Using AI in PPC campaigns is crucial for businesses as it drives efficiency and maximizes ROI; if […]

Google Ads Industry Benchmarks

Knowing Google Ads industry benchmarks is crucial for businesses using the platform to promote their products or services. These benchmarks provide a valuable reference point, helping companies assess the effectiveness of their advertising strategies and compare their performance against industry standards. By understanding these metrics, businesses can optimize their campaigns, ensuring they are competitive and […]

Paid Search Trends For 2022

Take a look at paid search trends for 2022. We cover everything from automation to first-party data. Accelerate your PPC campaigns today!

What are App Install Campaigns?

app download campaign

Wondering what an app install campaign is? They are different kinds, to generate more downloads or increase engagement. Read more!

Paid Search Trends For 2021

paid search trends in 2021

2020 was the year of unpredictable changes. It forced businesses to change their marketing tactics and find new ways of attracting customers.  As the hunt got on for viable strategies for promoting brands, products, or services to the right audience, paid search emerged as a clear winner.  Retail and consumer goods businesses experienced an 11% growth […]