Is your website not generating results like it used to? Has your website never worked for you? Or your not sure if it ever did? It’s just there because everyone says you need one, or people kept asking you what your website is?
Here are our top 5 tips for auditing your website.
- Create Google Analytics and Google Console Accounts link it to your website.
- By doing this you can see where your traffic is coming from (Google search, Social Media, etc).
- You can see if you have any Errors or problems with your website.
- Make sure you have a great auditor tool. There are many free and paid ones to choose from. By using a web auditor tool you can find out many issues on your website that you may not even be aware of. This is a great way to tackle these issues. These items can be fixed easily and have an immediate impact on your website!
- 404 Errors
- Duplicate Pages
- Missing H1 Tags
- Page speed is so important nowadays, especially since mobile searches have surpassed desktop searches. If your page load time is more than 3 seconds on mobile, users will surely bounce back to Google and go to the next website.
- With many users bouncing away from your website, it will hurt in more ways than one. Google will drop it’s ranking on the SERP (search engine results pages).
- If you have Google Ads campaigns and the bounce rate is high, your CPC’s will increase, and Google will less likely show your ads to that landing page, it will prefer your competition over you.
- The first thing you need to do is analyze all the data, find your benchmarks, before editing and optimizing. This way you are able to monitor and see your results to make sure you are moving in the right direction! Make sure you do this before moving on to advanced ideas and strategies.
- And lastly, don’t forget to check your indexation, make sure testing pages and testing subdomains are not being indexed by Google. You don’t want those showing up in the SERPS!
Your website audit needs to be looked at from two different angles, the technical perspective, so the search engines can read it and rank it accurately. Secondly, a content perspective must be easy to read for the user and have unique, quality content related to what they are looking for.
