{"id":7452,"date":"2021-04-24T11:54:48","date_gmt":"2021-04-24T11:54:48","guid":{"rendered":"https:\/\/noahdigital.ca\/%e6%9c%aa%e5%88%86%e7%b1%bb\/digital-marketing-case-study-roofing-company\/"},"modified":"2025-08-01T11:38:44","modified_gmt":"2025-08-01T11:38:44","slug":"digital-marketing-case-study-roofing-company","status":"publish","type":"post","link":"https:\/\/noahdigital.ca\/zh-hans\/case-studies\/digital-marketing-case-study-roofing-company\/","title":{"rendered":"\u591a\u4f26\u591a\u5c4b\u9876\u516c\u53f8"},"content":{"rendered":"\t\t
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\"\"<\/p>\n

Xinbo Roofing<\/a> was founded in 2016. They began marketing their business primarily through word of mouth, referrals, YellowPages marketing, and minimal online exposure. They decided to take a leap of faith in March of 2018 when they chose to invest their limited budget into digital marketing<\/p>\n

The Challenge<\/h2>\n

The client was having a difficult time with their presence on Google. Search engines did not rank their name very high. Therefore, local customers were unable to find them. Additionally, although they had a website with Yellow Pages, it was neither optimized nor \u201cMarketing-ready.\u201d There was no conversion tracking system set in place to track website traffic and related data. They had no conversion online, and their hope with digital marketing was running low. Since they were a newly established company, their budget was also limited.<\/p>\n

Since this client was brand new in such a competitive industry, brand awareness was essential in being discovered by their potential customers.<\/p>\n

The Strategy<\/h2>\n

The strategy we proposed for their particular situation was to increase their rank on Google and design a well-functioning website. First, we built them a brand new website, designed specifically for customer experience, and equipped with eye-catching headlines. We then set up a cross-channel conversion system to show them their results and determine which channels were successfully bringing in the traffic. We decided to focus their marketing on the GTA. Since they are in an industry where the ad bidding is high, we chose long-tail keywords to ensure quality traffic that will lead to conversions. We also tracked their phone calls, monitored them to provide feedback, and devised strategies to help them improve sales.<\/p>\n

Finally, we focused on local SEO campaigns and on-page SEO so that when people searched for their services, they could start to rank and become visible to their potential consumers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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RESULTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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120%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Increase in organic traffic<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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30,000+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Impressions in 1 month<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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25+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Phone calls in 1 month<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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60+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Conversions in 1 month<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u4e00\u4e2a\u6708\u5185\u5ba2\u6237\u6765\u7535\u4ece0\u4e0a\u5347\u5230\u4e8660 \u4e2a\uff01<\/p>\n","protected":false},"author":1,"featured_media":4655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[335,115,109],"tags":[],"class_list":["post-7452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-contractors-zh-hans-2","category-115","category-109"],"acf":[],"yoast_head":"\nDigital Marketing Case Study Roofing Company in Toronto | Noah Digital<\/title>\n<meta name=\"description\" content=\"Check this digital marketing case study for a Roofing Company in Toronto. With the help of digital marketing experts, this small company was able to triple their sales and skyrocket their website traffic. 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