{"id":7385,"date":"2021-05-03T11:55:06","date_gmt":"2021-05-03T11:55:06","guid":{"rendered":"https:\/\/noahdigital.ca\/%e6%9c%aa%e5%88%86%e7%b1%bb\/digital-marketing-case-study-hvac-company-in-toronto\/"},"modified":"2025-08-01T11:33:38","modified_gmt":"2025-08-01T11:33:38","slug":"hvac-company-in-toronto-2","status":"publish","type":"post","link":"https:\/\/noahdigital.ca\/zh-hans\/case-studies\/hvac-company-in-toronto-2\/","title":{"rendered":"\u591a\u4f26\u591a\u51b7\u6696\u516c\u53f8"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7385\" class=\"elementor elementor-7385\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aba70da e-flex e-con-boxed e-con e-parent\" data-id=\"aba70da\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-476d7d4 elementor-widget elementor-widget-text-editor\" data-id=\"476d7d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2886 size-full\" src=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/12.png\" alt=\"\" width=\"1200\" height=\"600\" srcset=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/12.png 1200w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/12-300x150.png 300w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/12-1024x512.png 1024w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/12-768x384.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>The Challenge<\/h2>\n<p>This credible 10-year old heating and cooling company\u2019s primary challenge was short of website traffic and leads. Even though they are an authorized dealer and contractor of Reliance, they still need more leads. Their website was outdated and contained only two pages of content. We also noticed lots of areas that we could help them improve regarding their Google Ads campaigns.<\/p>\n<h2>The Strategy<\/h2>\n<p>Based on their needs and goals, we designed a custom digital marketing strategy for them. The first thing we did was to create a new\u00a0<a href=\"https:\/\/www.noahdigital.ca\/services\/web-development-landing-page\/\">WordPress website<\/a> focusing on lead generation. We audited their Google Ads Account and identified areas to be fixed in their account structure. We also restructured their Google Ads campaigns and created new campaigns they were not utilizing, such as Google display campaign.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6b3810 e-flex e-con-boxed e-con e-parent\" data-id=\"c6b3810\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eee7db elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1eee7db\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-146f799 e-con-full e-flex e-con e-child\" data-id=\"146f799\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0d7a480 e-con-full e-flex e-con e-child\" data-id=\"0d7a480\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e87713e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e87713e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">300+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f1478d elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"8f1478d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leads in 3 months<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9716c1e e-con-full e-flex e-con e-child\" data-id=\"9716c1e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e604a1f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e604a1f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">18,000<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a42a2 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"65a42a2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Clicks in 3 months<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-962f6e2 e-con-full e-flex e-con e-child\" data-id=\"962f6e2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f3fe0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f5f3fe0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8.53%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd9c4d elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0dd9c4d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conversion rate in 3 months<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6059a93 e-con-full e-flex e-con e-child\" data-id=\"6059a93\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-917929f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"917929f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2.6 million<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b7b5f3 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6b7b5f3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Impressions in 3 months<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u65b0\u7f51\u7ad9\u5efa\u62103\u4e2a\u6708\u5185\u53d6\u5f97300+\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\uff01<\/p>\n","protected":false},"author":1,"featured_media":4549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[335,115,109],"tags":[],"class_list":["post-7385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-contractors-zh-hans-2","category-115","category-109"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u51b7\u6696\u516c\u53f8\u8425\u9500\u63a8\u5e7f\u6210\u529f\u6848\u4f8b | \u8bfa\u4e9a\u6570\u5b57\u8425\u9500<\/title>\n<meta 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