{"id":7305,"date":"2021-05-08T11:54:58","date_gmt":"2021-05-08T11:54:58","guid":{"rendered":"https:\/\/noahdigital.ca\/%e6%9c%aa%e5%88%86%e7%b1%bb\/digital-marketing-case-study-hotel-spa\/"},"modified":"2025-08-01T11:36:19","modified_gmt":"2025-08-01T11:36:19","slug":"hotel-spa-2","status":"publish","type":"post","link":"https:\/\/noahdigital.ca\/zh-hans\/case-studies\/hotel-spa-2\/","title":{"rendered":"\u9152\u5e97\u5ea6\u5047\u6751"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7305\" class=\"elementor elementor-7305\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa71ed e-flex e-con-boxed e-con e-parent\" data-id=\"6fa71ed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e146f4e elementor-widget elementor-widget-text-editor\" data-id=\"e146f4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2806 size-full\" src=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/hotel-sp-in-toronto-1024x486-1.png\" alt=\"\" width=\"1024\" height=\"486\" srcset=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/hotel-sp-in-toronto-1024x486-1.png 1024w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/hotel-sp-in-toronto-1024x486-1-300x142.png 300w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/hotel-sp-in-toronto-1024x486-1-768x365.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>The Challenge<\/h2>\n<p>The\u00a0<a href=\"https:\/\/hotelspaexcelsior.com\/\" rel=\"nofollow\">Hotel Spa Excelsior<\/a> brand has been around for more than 30 years when our client took over a couple of years ago. In Spring 2020, our client was facing the challenge of COVID-19 as many other businesses in the travel and hotel industry. Their website was old and outdated. They were looking for new ways to promote their hotel and spa as they only used traditional advertising in the past.<\/p>\n<h2>The Strategy<\/h2>\n<p>We redesigned their website that would show off their fantastic location, rooms and treatments available. In mid-June 2020, we launched Google Ads campaigns in English &amp; French to promote their reopening packages. Facebook Ads were also created in English &amp; French to generate awareness of their reopening.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-040063b e-flex e-con-boxed e-con e-parent\" data-id=\"040063b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a83f8c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5a83f8c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f217d8 e-con-full e-flex e-con e-child\" data-id=\"9f217d8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-02a84d8 e-con-full e-flex e-con e-child\" data-id=\"02a84d8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1bbe6b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c1bbe6b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">20%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-319ea7e elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"319ea7e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bounce rate lower than before<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2ca484 e-con-full e-flex e-con e-child\" data-id=\"d2ca484\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-897e84d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"897e84d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">30%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6080c07 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6080c07\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Longer session duration than before<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-964602f e-con-full e-flex e-con e-child\" data-id=\"964602f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16afd9c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"16afd9c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">250<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a1a17 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"39a1a17\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Phone calls in 3 months<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfa84fe e-con-full e-flex e-con e-child\" data-id=\"dfa84fe\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a47d268 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a47d268\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">500%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db6020 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7db6020\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Organic traffic increase in 3 months<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u4e09\u4e2a\u6708\u5185\u5373\u6536\u83b7\u4e86248\u4e2a\u7535\u8bdd\u54a8\u8be2\uff0c\u81ea\u7136\u6d41\u91cf\u540c\u6bd4\u589e\u957f358%\uff01<\/p>\n","protected":false},"author":1,"featured_media":4514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[325,119,109],"tags":[],"class_list":["post-7305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-and-hospitality","category-119","category-109"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u9152\u5e97\u5ea6\u5047\u6751\u8425\u9500\u63a8\u5e7f\u6210\u529f\u6848\u4f8b | 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