{"id":7255,"date":"2025-07-06T11:55:13","date_gmt":"2025-07-06T11:55:13","guid":{"rendered":"https:\/\/noahdigital.ca\/%e6%9c%aa%e5%88%86%e7%b1%bb\/50-decrease-in-cost-per-lead-with-ppc-100-quality-leads-with-ppc-40-phone-calls-with-ppc-and-300-increase-in-more-organic-traffic-with-seo-in-3-months-for-an-employment-law-firm\/"},"modified":"2025-08-05T16:16:21","modified_gmt":"2025-08-05T16:16:21","slug":"employment-law-2","status":"publish","type":"post","link":"https:\/\/noahdigital.ca\/zh-hans\/case-studies\/employment-law-2\/","title":{"rendered":"\u52b3\u5de5\u6cd5\u5f8b\u5e08\u4e8b\u52a1\u6240"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7255\" class=\"elementor elementor-7255\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5f294f e-flex e-con-boxed e-con e-parent\" data-id=\"c5f294f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2bc689 elementor-widget elementor-widget-text-editor\" data-id=\"a2bc689\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2732 size-full\" src=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/7.png\" alt=\"\" width=\"1200\" height=\"600\" srcset=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/7.png 1200w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/7-300x150.png 300w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/7-1024x512.png 1024w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/7-768x384.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>The Challenge<\/h2>\n<p>The client has a new law firm and used offline channels to get leads.\u00a0 The pandemic pushed him to explore online channels to generate more leads for employment law.<\/p>\n<h2>The Strategy<\/h2>\n<p>We suggested they create a\u00a0<a href=\"https:\/\/www.noahdigital.ca\/services\/web-development-landing-page\/\">lead-generation focused WordPress website<\/a>\u00a0to attract leads online. When the new website was launched, we implemented the SEO fundamentals for the site.\u00a0 At the same time, we created Google Ads campaigns to drive targeted traffic to this brand new website.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7db0ee e-flex e-con-boxed e-con e-parent\" data-id=\"b7db0ee\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc95b05 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"fc95b05\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7850366 e-con-full e-flex e-con e-child\" data-id=\"7850366\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-561069a e-con-full e-flex e-con e-child\" data-id=\"561069a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f9bf8e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5f9bf8e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">50%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363c927 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"363c927\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Decrease in cost per lead in 3 months<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf6feb4 e-con-full e-flex e-con e-child\" data-id=\"cf6feb4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff0b600 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ff0b600\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">100<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-561e7cc elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"561e7cc\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quality leads in 3 months<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4991a3 e-con-full e-flex e-con e-child\" data-id=\"b4991a3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57986f6 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"57986f6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">40<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b44652a elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"b44652a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Phone calls in 3 months<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5655696 e-con-full e-flex e-con e-child\" data-id=\"5655696\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aec2e29 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"aec2e29\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">300%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d172825 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d172825\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>More organic traffic within 3 months<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u77ed\u77ed\u4e09\u4e2a\u6708\u5185\uff0c\u5ba2\u6237\u4fbf\u6536\u96c6\u5230\u4e8669\u4e2a\u9ad8\u8d28\u91cf\u6f5c\u5728\u5ba2\u6237\u548c\u7ea640\u4e2a\u54a8\u8be2\u7535\u8bdd\uff01<\/p>\n","protected":false},"author":1,"featured_media":4501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[331,109,120],"tags":[],"class_list":["post-7255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legal-zh-hans","category-109","category-120"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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