{"id":6957,"date":"2018-09-29T10:58:00","date_gmt":"2018-09-29T10:58:00","guid":{"rendered":"https:\/\/noahdigital.ca\/?p=6957"},"modified":"2025-04-23T18:57:01","modified_gmt":"2025-04-23T18:57:01","slug":"pinterest-digital-marketing","status":"publish","type":"post","link":"https:\/\/noahdigital.ca\/zh-hans\/blog\/pinterest-digital-marketing\/","title":{"rendered":"\u5982\u4f55\u66f4\u5feb\u6253\u9020\u54c1\u724c\u6548\u5e94\uff1f\u4e94\u4e2aPinterest\u63a8\u5e7f\u5c0f\u8d34\u58eb"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u5c3d\u7ba1Pinterest\u5e76\u4e0d\u5982Facebook\uff0cInstagram\u548cLinkedIn\u7b49\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u53d7\u6b22\u8fce\uff0c\u4f46\u5b83\u4ecd\u7136\u662f\u4f01\u4e1a\u6253\u9020\u54c1\u724c\u6548\u5e94\u7684\u6709\u6548\u5de5\u5177\u3002Pinterest\u7684\u4f18\u52bf\u5728\u4e8e\uff0c\u60a8\u53ef\u4ee5\u5728\u5e16\u5b50\u4e0a\u76f4\u63a5\u6dfb\u52a0\u7f51\u7ad9\u94fe\u63a5\uff08Instagram\u4fbf\u65e0\u6cd5\u505a\u5230\u8fd9\u4e00\u70b9\uff09\u3002\u540c\u65f6\uff0c\u5b83\u4e5f\u80fd\u6781\u5927\u5730\u5e2e\u52a9\u60a8\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3002\u5982\u679c\u6b63\u786e\u4f7f\u7528Pinterest\uff0c\u60a8\u53d1\u5e03\u7684\u56fe\u50cf\u4e0d\u4ec5\u80fd\u591f\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u88ab\u641c\u7d22\u5230\uff0c\u5b83\u4eec\u4e5f\u80fd\u5e2e\u52a9\u60a8\u7684\u8d26\u53f7\u548c\u7f51\u7ad9\u83b7\u5f97\u66f4\u591a\u6d41\u91cf\u3002\u901a\u8fc7\u6dfb\u52a0\u7f51\u7ad9\u94fe\u63a5\u5e76\u4f7f\u7528\u6b63\u786e\u7684\u5173\u952e\u5b57\uff0c\u60a8\u7f51\u7ad9\u7684\u6709\u673a\u6d41\u91cf\u5c06\u4f1a\u65e5\u6e10\u589e\u957f\uff01\u5982\u679c\u60a8\u5df2\u7ecf\u6709Pinterest\u8d26\u53f7\uff0c\u60a8\u5df2\u7ecf\u9886\u5148\u4e00\u6b65\u4e86\uff01\u60a8\u6240\u9700\u8981\u505a\u7684\u5c31\u662f\u4ed4\u7ec6\u7ba1\u7406Pinterest\u8d26\u53f7\u5e76\u5145\u5206\u53d1\u6325\u5176\u4f18\u52bf\u3002\u90a3\u4e48\uff0c\u5982\u4f55\u9ad8\u6548\u5730\u7ba1\u7406\u60a8\u7684Pinterest\u8d26\u53f7\u5462\uff1f\u8bf7\u770b\u4e0b\u9762\u4e94\u4e2aPinterest\u63a8\u5e7f\u5c0f\u8d34\u58eb\uff1a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. \u54c1\u724c\u4fe1\u606f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pinterest\u53ef\u4ee5\u521b\u5efa\u663e\u793a\u4e0d\u540c\u6807\u9898\/\u540d\u79f0\/\u4e3b\u9898\u7684\u201c\u7248\u5757\u201d\u3002\u5bf9\u4e8e\u89c6\u89c9\u578b\u548c\u4e0d\u559c\u6b22\u9605\u8bfb\u957f\u7bc7\u6587\u7ae0\u7684\u7528\u6237\u6765\u8bf4\uff0cPinterest\u662f\u4e2a\u7edd\u4f73\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u3002\u901a\u8fc7\u4e00\u76ee\u4e86\u7136\u7684\u4fe1\u606f\u56fe(infographics)\u6216\u89c6\u9891\uff0c\u60a8\u53ef\u4ee5\u5728\u51e0\u79d2\u949f\u5185\u4f20\u8fbe\u60a8\u7684\u54c1\u724c\u4fe1\u606f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u5bcc\u5a92\u4f53 (\u4fe1\u606f\u56fe, \u89c6\u9891, \u5f15\u7528\u8bed\u7b49)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pinterest\u662f\u63a8\u5e7f\u5bcc\u5a92\u4f53\u7684\u6700\u4f73\u5e73\u53f0\u4e4b\u4e00\u3002\u901a\u8fc7\u4f7f\u7528\u6b63\u786e\u5173\u952e\u5b57\uff0c\u60a8\u53d1\u5e03\u7684\u56fe\u7247\u5728Google\u56fe\u7247\u4e2d\u7684\u6392\u540d\u751a\u81f3\u53ef\u4ee5\u4e0e\u60a8\u7684\u535a\u5ba2\u56fe\u7247\u9f50\u5e73\u3002\u4e0eInstagram\u548cFacebook\u4e0d\u540c\uff0c\u7528\u6237\u65e0\u9700\u521b\u5efa\u5e10\u6237\u5373\u53ef\u67e5\u770b\u60a8\u53d1\u5e03\u7684\u56fe\u50cf\u3002\u901a\u8fc7\u6dfb\u52a0\u7f51\u7ad9\u94fe\u63a5\uff0c\u60a8\u53ef\u4ee5\u5c06\u8fd9\u4e9b\u67e5\u770b\u56fe\u7247\u7684\u7528\u6237\u5438\u5f15\u5230\u60a8\u7684\u7f51\u7ad9\u4e0a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pinterest\u7684\u68d8\u624b\u5730\u65b9\u5728\u4e8e\u56fe\u7247\u7684\u6807\u9898\u5e76\u4e0d\u662f\u5f88\u9192\u76ee\uff0c\u56e0\u6b64\u60a8\u5fc5\u987b\u786e\u4fdd\u60a8\u7684\u56fe\u7247\u65e2\u80fd\u5f88\u597d\u5730\u4f20\u8fbe\u54c1\u724c\u4fe1\u606f\uff0c\u53c8\u53ef\u4ee5\u4e3a\u7528\u6237\u63d0\u4f9b\u53f7\u53ec\u6027\u7528\u8bed(Call-to-action)\uff0c\u4f7f\u4ed6\u4eec\u70b9\u51fb\u60a8\u7684\u7f51\u7ad9\u94fe\u63a5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u53f7\u53ec\u6027\u7528\u8bed\u6309\u952e\u548c\u94fe\u63a5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pinterest\u6700\u4fbf\u5229\u7684\u5730\u65b9\u662f\u80fd\u591f\u6dfb\u52a0\u56fe\u7247\u94fe\u63a5\u3002\u53ea\u8981\u7528\u6237\u70b9\u51fb\u4e86\u60a8\u7684\u56fe\u7247\uff0c\u56fe\u7247\u94fe\u63a5\u90fd\u5c06\u4f1a\u628a\u4ed6\u4eec\u5e26\u5230\u60a8\u7684\u7f51\u7ad9\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u5728Pinterest\u4e0a\u53d1\u5e03\u60a8\u5728\u67d0\u7bc7\u535a\u5ba2\u4e2d\u4f7f\u7528\u8fc7\u7684\u56fe\u7247\uff0c\u5e76\u6dfb\u52a0\u90a3\u7bc7\u535a\u5ba2\u7684\u94fe\u63a5\u3002\u8fd9\u6709\u52a9\u4e8e\u964d\u4f4e\u60a8\u7f51\u7ad9\u6d41\u91cf\u7684\u8df3\u51fa\u7387\uff0c\u5e76\u4e14\u52a0\u5f3a\u8fd9\u4e9b\u6d41\u91cf\u7684\u76f8\u5173\u5ea6\u3002\u9664\u4e86\u4e3b\u9875\u94fe\u63a5\uff0c\u60a8\u4e5f\u5e94\u5c1d\u8bd5\u6dfb\u52a0\u4ea7\u54c1\/\u670d\u52a1\u6216\u535a\u5ba2\u7684\u94fe\u63a5\uff0c\u4ee5\u8fdb\u4e00\u6b65\u589e\u52a0\u7f51\u7ad9\u6d41\u91cf\u548c\u63d0\u5347SEO\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. 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class=\"wp-block-paragraph\">\u793e\u4ea4\u5a92\u4f53\u8fd0\u8425\u662f\u6570\u5b57\u8425\u9500\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\uff0c\u5c24\u5176\u5bf9\u4e8e\u6253\u5165\u5317\u7f8e\u5e02\u573a\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u60f3\u77e5\u9053\u66f4\u591a\u5173\u4e8ePinterest\u8d26\u53f7\u7ba1\u7406\u7684\u6280\u5de7\u548c\u8bc0\u7a8d\uff1f\u5feb\u6765\u54a8\u8be2\u6211\u4eec\u5427\uff01<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bfa\u4e9a\u56e2\u961f\u662f\u8c37\u6b4c\u5b98\u65b9\u5408\u4f5c\u4f19\u4f34\uff0c\u6211\u4eec\u8fc7\u786c\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5341\u4e94\u5e74\u7684\u884c\u4e1a\u7ecf\u9a8c\u4e00\u5b9a\u53ef\u4ee5\u5e2e\u52a9\u5230\u60a8\uff01<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9a6c\u4e0a\u70b9\u51fb\u94fe\u63a5\u9884\u7ea6\u793e\u4ea4\u5a92\u4f53\u8fd0\u8425\u4e13\u5bb6\uff0c\u8fdb\u884c\u4e00\u5bf9\u4e00\u54a8\u8be2\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div 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