{"id":6854,"date":"2019-06-19T11:55:37","date_gmt":"2019-06-19T11:55:37","guid":{"rendered":"https:\/\/noahdigital.ca\/%e6%9c%aa%e5%88%86%e7%b1%bb\/top-7-ppc-trends-you-should-pay-attention-to-in-2019\/"},"modified":"2025-07-25T11:55:37","modified_gmt":"2025-07-25T11:55:37","slug":"top-7-ppc-trends-you-should-pay-attention-to-in-2019-2","status":"publish","type":"post","link":"https:\/\/noahdigital.ca\/zh-hans\/blog\/top-7-ppc-trends-you-should-pay-attention-to-in-2019-2\/","title":{"rendered":"2019\u503c\u5f97\u5173\u6ce8\u76847\u5927\u4ed8\u8d39\u5e7f\u544a\u8d8b\u52bf"},"content":{"rendered":"<p><\/p>\n<p class=\"wp-block-paragraph\">2018\u5e74\uff0c\u4e0d\u5c11\u4f01\u4e1a\u5229\u7528\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a\uff08PPC\uff09\u53d6\u5f97\u4e86\u5de8\u5927\u6210\u5c31\u3002\u4e0d\u4ec5\u5982\u6b64, \u4ece\u53bb\u5e74\u7684\u6570\u636e\u4e2d\u6211\u4eec\u4e0d\u96be\u63a8\u6d4b2019\u5e74\u4ed8\u8d39\u5e7f\u544a\u65b0\u8d8b\u52bf\u3002<\/p>\n<p> <\/p>\n<p class=\"wp-block-paragraph\">\u53bb\u5e74\u5e74\u5e95\uff0cWordStream\u4e0eSearch Engine Journal\u5408\u4f5c, \u5bf9 2019\u5e74\u4ed8\u8d39\u5e7f\u544a\u8d8b\u52bf\u8fdb\u884c\u9884\u6d4b\u3002\u4ece\u5176\u51fa\u7248\u7269<a href=\"https:\/\/www.searchenginejournal.com\/ppc-trends-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u300a28 Experts on the Top 2019 PPC Trends You Need to Know\u300b<\/a>\u4e2d, \u6211\u4eec\u7cbe\u9009\u4e862019\u5e747\u5927\u4ed8\u8d39\u5e7f\u544a\u8d8b\u52bf\uff0c\u52a9\u60a8\u548c\u60a8\u7684\u516c\u53f8\u57282019\u5e74\u84b8\u84b8\u65e5\u4e0a\u3002<\/p>\n<p> <\/p>\n<p class=\"wp-block-paragraph\">\u5982\u679c\u60a8\u5e0c\u671b\u60a8\u7684\u5e7f\u544a\u80fd\u57282019\u5e74\u53d6\u5f97\u6210\u529f\uff0c\u90a3\u4e48\u63a5\u4e0b\u6765\u76847\u4e2a\u4ed8\u8d39\u5e7f\u544a\u8d8b\u52bf\u60a8\u5343\u4e07\u4e0d\u5bb9\u9519\u8fc7\u3002<\/p>\n<p>  <!--more-->  <\/p>\n<h3 id=\"h-1-\u4ed8\u8d39\u5e7f\u544a\u6838\u5fc3\u4e0d\u53ea\u662f\u5173\u952e\u8bcd-\u8fd8\u6709\u53d7\u4f17\u672c\u8eab\" class=\"wp-block-heading\">1.\u4ed8\u8d39\u5e7f\u544a\u6838\u5fc3\u4e0d\u53ea\u662f\u5173\u952e\u8bcd\uff0c\u8fd8\u6709\u53d7\u4f17\u672c\u8eab<\/h3>\n<p> <\/p>\n<p class=\"wp-block-paragraph\">\u5173\u952e\u8bcd\u4e00\u76f4\u662f\u641c\u7d22\u5f15\u64ce\u7684\u6838\u5fc3\u3002\u8425\u9500\u56e2\u961f\u4e3a\u4e86\u83b7\u5f97\u6700\u597d\u7684\u4e1a\u7ee9, \u4e0d\u65ad\u4f18\u5316\u7740\u9500\u552e\u7b56\u7565\u3002\u4e0d\u5c11\u4eba\u8ba4\u4e3a, \u8fd9\u4e2a\u53ea\u770b\u5173\u952e\u8bcd\u7684\u65f6\u4ee3\u5c06\u4e8e\u4eca\u5e74\u7ed3\u675f, \u56e0\u4e3a\u8425\u9500\u4eba\u5458\u7684\u4fa7\u91cd\u70b9\u4f1a\u8f6c\u79fb\u5230\u53d7\u4f17\u548c\u76f8\u5173\u6027\u4e0a\u3002<\/p>\n<p> <\/p>\n<p class=\"wp-block-paragraph\">\u5bf9\u6b64\uff0c\u4e00\u4e9b\u4eba\u8ba4\u4e3a\uff0c\u90a3\u4e9b\u53ea\u5173\u6ce8\u5173\u952e\u8bcd\u800c\u5ffd\u7565\u4e86\u53d7\u4f17\u7684\u4ed8\u8d39\u5e7f\u544a\u53ea\u4e0d\u8fc7\u662f\u5f92\u52b3\u4e4b\u529f\u3002<\/p>\n<p> <\/p>\n<p class=\"wp-block-paragraph\">2019\u5e74\uff0c\u8d8a\u6765\u8d8a\u591a\u8425\u9500\u56e2\u961f\u5c06\u4f1a\u4f7f\u7528\u53d7\u4f17\u5b9a\u4f4d\u6280\u672f\u3002\u8fd9\u53ea\u610f\u5473\u7740, \u9664\u4e86\u5229\u6da6\u6700\u5927\u5316\u7684\u76ee\u6807\u4e4b\u5916, \u51fa\u4ef7\u8ddf\u8e2a\u5c06\u4e3b\u8981\u6295\u5165\u5230\u5728\u53d7\u4f17\u7ec6\u5206\u4e0a\u3002<\/p>\n<p> <\/p>\n<p class=\"wp-block-paragraph\">&#8220;\u6df1\u5165\u4e86\u89e3\u60a8\u7684\u5ba2\u6237, \u53ef\u4ee5\u4f7f\u60a8\u7684\u5e7f\u544a\u6d88\u606f\u5c3d\u53ef\u80fd\u5177\u6709\u76f8\u5173\u6027, \u5e76\u8ba9\u5ba2\u6237\u611f\u89c9\u5c3d\u53ef\u80fd\u4e2a\u6027\u5316,&#8221; \u5fae\u8f6f\u5168\u7403\u7ba1\u7406\u9ad8\u7ea7\u7ecf\u7406Purna Virji \u8868\u793a\u3002\u7136\u800c, \u7ec6\u5316\u53d7\u4f17\u5e76\u4e0d\u662f\u4e00\u4ef6\u7b80\u5355\u7684\u4e8b\u60c5, \u56e0\u4e3a\u8425\u9500\u4eba\u5458\u56e0\u6b64\u4ed8\u51fa\u66f4\u591a\u7684\u52aa\u529b\u3002<\/p>\n<p> <\/p>\n<h3 id=\"h-2-\u673a\u5668\u5b66\u4e60\u63a8\u52a8\u4ed8\u8d39\u5e7f\u544a\u7684\u81ea\u52a8\u5316\u8fdb\u7a0b\" class=\"wp-block-heading\">2.\u673a\u5668\u5b66\u4e60\u63a8\u52a8\u4ed8\u8d39\u5e7f\u544a\u7684\u81ea\u52a8\u5316\u8fdb\u7a0b<\/h3>\n<p> <\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2018\/04\/30\/why-marketing-automation-matters-for-your-business\/#7b8e2dd12480\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u81ea\u52a8\u5316<\/a>\u5df2\u6210\u4e3a\u4ed8\u8d39\u5e7f\u544a\u7684\u7126\u70b9\u3002\u4ece2018\u5e74\u7684\u8d8b\u52bf\u4e2d, \u4e0d\u96be\u770b\u51fa\u4ed8\u8d39\u5e7f\u544a\u501f\u7740\u81ea\u52a8\u5316\u53d6\u5f97\u4e86\u5de8\u5927\u7684\u53d1\u5c55\u3002\u4e92\u8054\u7f51\u5de8\u5934\u8c37\u6b4c\u5df2\u7ecf\u5728\u4e3a\u7528\u6237\u81ea\u52a8\u5339\u914d\u4ed8\u8d39\u5e7f\u544a\u4e0a\u53d6\u5f97\u4e86\u8fdb\u5c55\u3002<\/p>\n<p> <\/p>\n<p class=\"wp-block-paragraph\">\u673a\u5668\u5b66\u4e60\u548c\u81ea\u52a8\u5316\u8d8a\u6765\u8d8a\u6709\u6548\uff0c\u5b83\u53ef\u4ee5\u4e3a\u60a8\u6267\u884c\u4e00\u4e9b\u7e41\u91cd\u7684\u4efb\u52a1\uff0c\u5982\u51fa\u4ef7\u7ba1\u7406, \u62a5\u544a\u751f\u6210\u548c\u5173\u952e\u5b57\u53d8\u91cf\u3002\u8fd9\u5c06\u4e3a\u60a8\u8282\u7701\u5b9d\u8d35\u7684\u65f6\u95f4\uff0c \u60a8\u53ef\u5927\u53ef\u628a\u65f6\u95f4\u8282\u7ea6\u4e0b\u6765\u6295\u5165\u5230\u5b9d\u8d35\u7684\u7528\u6237\u8eab\u4e0a\u3002<\/p>\n<p> <\/p>\n<h3 id=\"h-3-\u8de8\u6e20\u9053\u6295\u653e\u548c\u5f52\u56e0\u7684\u5e94\u7528\u5df2\u6210\u5171\u8bc6\" class=\"wp-block-heading\">3.\u8de8\u6e20\u9053\u6295\u653e\u548c\u5f52\u56e0\u7684\u5e94\u7528\u5df2\u6210\u5171\u8bc6<\/h3>\n<p> <\/p>\n<p class=\"wp-block-paragraph\">\u5728\u5f53\u4eca\u8425\u9500\u73af\u5883\u4e0b\u4f9d\u9760\u5355\u4e00\u6e20\u9053\u53d6\u5f97\u6210\u529f\u5341\u5206\u56e2\u96be\uff0c\u6240\u4ee5\u73b0\u5728\u7684\u8425\u9500\u56e2\u961f\u6bcf\u5929\u90fd\u6295\u5165\u5927\u91cf\u7cbe\u529b\u5728\u591a\u4e2a\u5e73\u53f0\u4e0a\u6295\u653e\u5e7f\u544a\u3002\u4f46\u516c\u53f8\u60f3\u8981\u7684\u662f\u786e\u5b9a\u8fd9\u4e9b\u5e7f\u544a\u6216\u5e7f\u544a\u7cfb\u5217\u7684\u6548\u679c\u5c31\u4f1a\u5bfb\u6c42\u6295\u8d44\u56de\u62a5\u7387(ROI)\u3002\u56e0\u6b64, \u4eca\u5e74\u5f88\u591a\u516c\u53f8\u90fd\u5f00\u59cb\u8fd0\u7528\u5f52\u56e0\uff08Attribution\uff09\u3002<\/p>\n<p> <\/p>\n<p class=\"wp-block-paragraph\">2019\u5e74, \u7cbe\u660e\u7684\u8425\u9500\u4eba\u5458\u4ee5\u6d51\u8eab\u89e3\u6570\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6700\u4f73\u7684\u5e7f\u544a\u4f53\u9a8c\u3002\u56e0\u4e3a\u53ea\u6709\u5f53\u6f5c\u5728\u5ba2\u6237\u5728\u6574\u4e2a\u8425\u9500\u8fc7\u7a0b\u4e2d\u4eab\u53d7\u5230\u597d\u7684\u4f53\u9a8c\u65f6, \u8425\u9500\u624d\u80fd\u53d6\u5f97\u6210\u679c\u3002\u73b0\u5728, \u8981\u5b8c\u6210\u8fd9\u4e00\u4efb\u52a1, \u8425\u9500\u4eba\u5458\u5fc5\u987b\u5168\u9762\u4e86\u89e3\u5ba2\u6237\u7684\u5386\u7a0b\u3002\u53ea\u6709\u5728\u4ed6\u4eec\u660e\u786e\u4e86\u5f52\u56e0\u548c\u8425\u9500\u7ed3\u679c\u7684\u60c5\u51b5\u4e0b, \u624d\u6709\u53ef\u80fd\u6b63\u786e\u5206\u914d\u9884\u7b97\u3002<\/p>\n<p> <\/p>\n<h3 id=\"h-4-\u4ed8\u8d39\u5e7f\u544a\u4ecd\u662f\u4e2d\u6d41\u7825\u67f1\" class=\"wp-block-heading\">4.\u4ed8\u8d39\u5e7f\u544a\u4ecd\u662f\u4e2d\u6d41\u7825\u67f1<\/h3>\n<p> <\/p>\n<p class=\"wp-block-paragraph\">\u73b0\u9636\u6bb5\uff0c\u4ed8\u8d39\u5e7f\u544a\u4ecd\u662f\u5236\u9020\u6d41\u91cf\u7684\u52a9\u63a8\u5242\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u7528\u6237\u5bf9\u4ed8\u8d39\u5e7f\u544a\u7684\u8981\u6c42\u4e5f\u8d8a\u6765\u8d8a\u9ad8\uff0c\u53ea\u6709\u522b\u51fa\u5fc3\u88c1\u7684\u5e7f\u544a\u624d\u80fd\u5728\u5b57\u91cc\u884c\u95f4\u535a\u5f97\u7528\u6237\u7684\u773c\u7403\u3002<\/p>\n<p> <\/p>\n<h3 id=\"h-5-\u89c6\u9891\u5185\u5bb9\u80fd\u8ba9\u60a8\u7684\u52aa\u529b\u4e8b\u534a\u529f\u500d\" class=\"wp-block-heading\">5. \u89c6\u9891\u5185\u5bb9\u80fd\u8ba9\u60a8\u7684\u52aa\u529b\u4e8b\u534a\u529f\u500d<\/h3>\n<p> <\/p>\n<p class=\"wp-block-paragraph\">\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u60f3\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762 (SERPs) \u4e0a\u83b7\u5f97\u9ad8\u6392\u540d\uff0c\u60a8\u5c31\u9700\u8981\u5728\u9875\u9762\u4e2d\u6dfb\u52a0\u89c6\u9891\u3002\u5b9a\u671f\u4e3a\u4ea7\u54c1\u6216\u670d\u52a1\u53d1\u5e03\u6559\u80b2\u89c6\u9891\u53ef\u4ee5\u60a8\u7684\u7f51\u7ad9\u770b\u4e0a\u53bb\u66f4\u52a0\u5177\u6709\u6743\u5a01\u6027\u3002<\/p>\n<p> <\/p>\n<p class=\"wp-block-paragraph\">\u89c6\u9891\u662f\u6700\u53d7\u5f53\u4eca\u624b\u673a\u7528\u6237\u6b22\u8fce\u7684\u5185\u5bb9\u3002\u5728\u4e00\u4e2a YouTube \u62a5\u544a\u4e2d, \u89c6\u9891\u6d88\u8d39\u6bcf\u5e74\u90fd\u4f1a<a href=\"https:\/\/www.forbes.com\/sites\/miketempleman\/2017\/09\/06\/17-stats-about-video-marketing\/#a940bab567fb\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u589e\u957f100%<\/a>\u3002\u901a\u8fc7\u5229\u7528\u89c6\u9891, \u60a8\u53ef\u4ee5\u4e3a\u60a8\u7684\u7f51\u7ad9\u5438\u5f15\u5230\u66f4\u591a\u7528\u6237\u3002 \u5982\u679c\u4f60\u4e0d\u6253\u7b97\u628a\u7cbe\u529b\u653e\u5728\u5236\u4f5c\u89c6\u9891\u4e0a, \u4f60\u6709\u53ef\u80fd\u9519\u5931\u5927\u597d\u673a\u9047\u3002<\/p>\n<p> <\/p>\n<p class=\"wp-block-paragraph\">\u6839\u636e\u4e00\u4e9b\u7814\u7a76, \u5f53\u60a8\u5728\u5e7f\u544a\u4e2d\u4f7f\u7528\u89c6\u9891\u65f6, \u8f6c\u5316\u7387\u4f1a\u6500\u5347\u3002\u5982\u679c\u60a8\u5e0c\u671b\u6bd4\u7ade\u4e89\u5bf9\u624b\u83b7\u5f97\u66f4\u591a\u4f18\u52bf\uff0c\u53ef\u4ee5\u8ba1\u5212\u5c06\u89c6\u9891\u5185\u5bb9\u7eb3\u5165\u9500\u552e\u7535\u5b50\u90ae\u4ef6\u3001\u767b\u9646\u9875\u9762\u7b49\u3002<\/p>\n<p> <\/p>\n<h3 id=\"h-6-\u518d\u8425\u9500\u5e7f\u544a\u633d\u56de\u7528\u6237\" class=\"wp-block-heading\">6.\u518d\u8425\u9500\u5e7f\u544a\u633d\u56de\u7528\u6237<\/h3>\n<p> <\/p>\n<p class=\"wp-block-paragraph\">\u8c37\u6b4c\u63d0\u4f9b\u7684\u518d\u8425\u9500\u5e7f\u544a\u529f\u80fd(Google Remarketing)\u662f\u8425\u9500\u4eba\u5458\u5728\u641c\u7d22\u5f15\u64ce\u4e0a\u83b7\u5f97\u65b0\u7528\u6237\u6216\u633d\u56de\u5ba2\u6237, \u90fd\u5e94\u8be5\u91c7\u7528\u7684<a href=\"https:\/\/www.searchenginejournal.com\/google-ads-facebook-get-started\/285763\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u6700\u597d\u7684\u8425\u9500\u7b56\u7565<\/a>\u4e4b\u4e00\u3002\u5e76\u4e0d\u662f\u6240\u6709\u7528\u6237\u5728\u8bbf\u95ee\u7f51\u7ad9\u540e\u90fd\u4f7f\u7528\u4e86\u7f51\u7ad9\u7684\u670d\u52a1\u3002\u6240\u4ee5\uff0c\u8c37\u6b4c\u518d\u8425\u9500\u5e7f\u544a\u662f\u4e3a\u8425\u9500\u56e2\u961f\u63d0\u4f9b\u4e86\u4e00\u6b21\u633d\u56de\u7528\u6237\u7684\u673a\u4f1a\u3002\u5728\u8c37\u6b4c\u7684\u5e2e\u52a9\u4e0b\uff0c\u7528\u6237\u5728\u6d4f\u89c8\u5176\u4ed6\u5185\u5bb9\u8b6c\u5982\u89c6\u9891\u6216\u535a\u5ba2\u65f6\uff0c\u4f1a\u6709\u673a\u4f1a\u770b\u5230\u8fd9\u4e9b\u4e3a\u4ed6\u4eec\u91cd\u65b0\u5448\u73b0\u7684\u5e7f\u544a\u3002<\/p>\n<p> <\/p>\n<p class=\"wp-block-paragraph\">\u8fd9\u79cd\u505a\u6cd5\u53ef\u4ee5\u7528\u6237\u4e86\u89e3\u60a8\u7684\u54c1\u724c\u3002\u6b64\u5916, 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href=\"https:\/\/moz.com\/blog\/branding-success-how-to-use-ppc-to-amplify-your-brand\" target=\"_blank\" rel=\"noopener noreferrer\">\u54c1\u724c\u66dd\u5149<\/a>\u53ef\u4ee5\u8ba9\u7528\u6237\u5728\u6f5c\u610f\u8bc6\u4e2d\u8ba4\u77e5\u60a8\u7684\u54c1\u724c\u5e76\u6210\u4e3a\u5fe0\u5b9e\u7528\u6237\u3002\u4f01\u4e1a\u53ef\u4ee5\u5229\u7528\u8fd9\u70b9\u4f7f\u7528\u4ed8\u8d39\u5e7f\u544a\u4e3a\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u521b\u9020\u9700\u6c42\u3002\u4f7f\u5f97\u90a3\u4e9b\u8fd8\u6ca1\u6709\u610f\u8bc6\u5230\u9700\u6c42\u7684\u7528\u6237\u5728\u6f5c\u79fb\u9ed8\u5316\u4e2d\u6210\u4e3a\u60a8\u7684\u7528\u6237\u3002\u5927\u54c1\u724c\u8fd8\u53ef\u4ee5\u5728\u5404\u79cd\u89c6\u9891\u5e73\u53f0\u4e0a\u6295\u653e\u5e7f\u544a, \u4ee5\u63a5\u89e6\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u3002<\/p>\n<p> <\/p>\n<p class=\"wp-block-paragraph\">\u60a8\u5df2\u7ecf\u4e86\u89e3\u4e862019\u4ed8\u8d39\u5e7f\u544a\u8d8b\u52bf\uff0c\u60f3\u8981\u5bfb\u627e\u9760\u8c31\u4e13\u4e1a\u7684\u6570\u5b57\u8425\u9500\u516c\u53f8\u5e2e\u52a9\u60a8\u5b9e\u73b0\u7206\u7834\u5f0f\u589e\u957f\uff1f\u8ba9\u52a0\u62ff\u5927#1\u4e2d\u82f1\u53cc\u8bed\u6570\u5b57\u8425\u9500\u4e13\u5bb6\u56e2\u961f\u5e2e\u52a9\u60a8\uff01\u8054\u7cfb\u6211\u4eec\u9884\u7ea6\u4e00\u5c0f\u65f6\u514d\u8d39\u54a8\u8be2\u3002<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"270\" src=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/Article-Banner-Final-1-768x270-60-1.jpg\" alt=\"\" class=\"wp-image-6856\" srcset=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/Article-Banner-Final-1-768x270-60-1.jpg 768w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/Article-Banner-Final-1-768x270-60-1-300x105.jpg 300w\" sizes=\"(max-width: 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