{"id":6678,"date":"2022-06-20T17:50:00","date_gmt":"2022-06-20T17:50:00","guid":{"rendered":"https:\/\/noahdigital.ca\/?p=6678"},"modified":"2025-04-22T11:47:51","modified_gmt":"2025-04-22T11:47:51","slug":"b2b-ppc-choose-google-or-facebook","status":"publish","type":"post","link":"https:\/\/noahdigital.ca\/zh-hans\/blog\/b2b-ppc-choose-google-or-facebook\/","title":{"rendered":"B2B\u4f01\u4e1a\u51fa\u6d77\u9009\u62e9Google\u5e7f\u544a\u8fd8\u662fFacebook\u5e7f\u544a"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.noahdigital.ca\/wp-content\/uploads\/2022\/06\/b2b\u4ed8\u8d39\u5e7f\u544a-e1655756106863-1024x440.png\" alt=\"Facebook\u5e7f\u544a\u8fd8\u662fGoogle\u5e7f\u544a\" class=\"wp-image-22669\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6295\u5e7f\u544a\uff0c\u662f\u4efb\u4f55B2B\u4f01\u4e1a\u7ebf\u4e0a\u8425\u9500\u65e0\u6cd5\u89c4\u907f\u7684\u7684\u8bdd\u9898\uff0c\u628a\u94b1\u82b1\u5728\u5200\u5203\u4e0a\uff0c\u4e5f\u6210\u4e3a\u5927\u5bb6\u7684\u666e\u904d\u5171\u8bc6\uff0c\u7136\u800c\uff0c\u505a\u5e7f\u544a\uff0c\u6211\u8be5\u6295\u8c01\u5462\uff1fGoogle\u5e7f\u544a\uff0cFacebook\u5e7f\u544a\u6210\u4e3a\u5927\u5bb6\u6700\u7ea0\u7ed3\u7684\u95ee\u9898\uff01\u90a3\u4e48\u4eca\u5929\u6211\u4eec\u6765\u8bf4\u8bf4B2B\u5916\u8d38\u4f01\u4e1a\u5e94\u8be5\u600e\u4e48\u9009\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u5148\u6211\u4eec\u8981\u8d70\u51fa\u8bef\u533a\uff1a\u4ed6\u4eec\u7edd\u5bf9\u4e0d\u662f\u5bf9\u7acb\u9762\uff01\u5177\u4f53\u9009\u62e9\u54ea\u4e00\u79cd\uff0c\u662f\u53d6\u51b3\u4e8e\u4f01\u4e1a\u7684\u8425\u9500\u76ee\u7684\u3001\u4ea7\u54c1\u4ee5\u53ca\u6240\u5904\u884c\u4e1a\u7279\u6027\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. \u8425\u9500\u65b9\u5f0f\u4e0d\u540c\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u90fd\u77e5\u9053\uff0c\u8c37\u6b4c\u5e7f\u544a\u662f\u6839\u636e\u7528\u6237\u641c\u7d22\u7684\u5173\u952e\u8bcd\u6295\u653e\u76f8\u5e94\u7684\u6587\u5b57\u5e7f\u544a\uff08\u8fd9\u91cc\u5148\u4e0d\u8ba8\u8bba\u5c55\u793a\u578b\u5e7f\u544a\uff09\uff0cFacebook\u5219\u901a\u8fc7\u4eba\u53e3\u6570\u636e\uff0c\u5174\u8da3\u6570\u636e\u548c\u884c\u4e3a\u6570\u636e\u628a\u89c6\u9891\uff0f\u56fe\u7247\u5e7f\u544a\u6295\u653e\u7ed9\u76ee\u6807\u5ba2\u6237\u3002 \u8c37\u6b4c\u5e7f\u544a\u662f\u5ba2\u6237\u4e3b\u52a8\u6765\u641c\u5bfb\u60a8\uff0c\u800cFB\u5e7f\u544a\u5219\u662f\u60a8\u4e3b\u52a8\u53bb\u63a5\u89e6\u5ba2\u6237\uff0c\u8fd9\u662f\u4e24\u4e2a\u5e73\u53f0\u6700\u672c\u8d28\u7684\u533a\u522b\u3002\u6362\u53e5\u8bdd\u8bf4\uff0cGoogle\u5e7f\u544a\u66f4\u9002\u5408\u4e00\u4e9b\u6bd4\u8f83\u6807\u51c6\u5316\uff0c\u8ba4\u77e5\u5ea6\u8f83\u9ad8\u7684\u4ea7\u54c1\uff0cFacebook\u66f4\u9002\u5408\u6bd4\u8f83\u65b0\u5947\u7684\u4ea7\u54c1\uff0c\u6d88\u8d39\u8005\u53ef\u80fd\u5b8c\u5168\u610f\u8bc6\u4e0d\u5230\u6709\u8fd9\u6837\u4e1c\u897f\u7684\u5b58\u5728\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><img fetchpriority=\"high\" decoding=\"async\" width=\"624\" height=\"381\" src=\"https:\/\/lh3.googleusercontent.com\/CrDIIjbauWNvihfskCfYKD77Weo7Wtlf-VWG5OS7juXIV3IDI-WVbKqUZLJjngUct1tKwoYFnvr5h0QxMQJfCMuAHHzmOGWvv0xgiKgMQAf9F9x6eEVaNtBK5x4UzLJwiUddUj5vc_niHjjcxg\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6240\u4ee5\u6211\u4eec\u6216\u8bb8\u53ef\u4ee5\u8fd9\u6837\u7406\u89e3\uff0c\u5982\u679c\u6f5c\u5728\u5ba2\u6237\u73b0\u9636\u6bb5\u6682\u65f6\u6ca1\u6709\u4e3b\u52a8\u641c\u5bfb\u76ee\u6807\u4ea7\u54c1\/\u670d\u52a1\u7684\u610f\u613f\uff0c\u9488\u5bf9\u8fd9\u79cd\u60c5\u51b5\uff0c\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\uff08Facebook\uff09\u5c31\u6210\u4e3a\u4e86\u4e3b\u52a8\u63a5\u89e6\u641c\u7d22\u5f15\u64ce\u6240\u8986\u76d6\u4e0d\u5230\u7684\u6f5c\u5728\u5ba2\u6237\u7684\u6e20\u9053\uff0c\u8fce\u5408\u7528\u6237\u5174\u8da3\uff0c\u5524\u9192\u9700\u6c42\u610f\u613f\uff0c\u540c\u65f6\u4e5f\u589e\u52a0\u4e86\u5e02\u573a\u7684\u6e17\u900f\u7387\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. \u8d2d\u4e70\u9700\u6c42\u4e0d\u540c\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u5927\u591a\u6570\u60c5\u51b5\u4e0b\u662f\u9700\u6c42\u5728\u7ebf\uff0c\u4e3b\u52a8\u67e5\u627e\uff0c\u800c\u67e5\u627e\u7684\u5185\u5bb9\u53ef\u80fd\u66f4\u5177\u8ba4\u771f\u6027\u8d28\uff1bFacebook\u591a\u6570\u60c5\u51b5\u4e0b\u662f\u63a8\u9001\u5230\u6d88\u8d39\u8005\u9762\u524d\uff0c\u6b64\u65f6\u6d88\u8d39\u8005\u4e5f\u8bb8\u662f\u672c\u8eab\u5c31\u6709\u7269\u54c1\u9700\u6c42\u7684\uff0c\u4f46\u66f4\u591a\u6570\u60c5\u51b5\u4e0b\u662f\u53d7\u5230\u5e7f\u544a\u7684\u5438\u5f15\uff0c\u523a\u6fc0\u8d2d\u4e70\u6b32\u671b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/i-zvfjZvXjohsvCXfGyvJi0Mljr19NniRoHrhKwW8AsAXDEbCzTVnubtLoCnfv0ETEJ9AErOLpKOtJEtGjtvfvnBKF16Gr3e5RdbSxJpH1ghScSn8DC0XWAi4thw4Zd89IGrvboYy1vxBdEQYw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u5e7f\u544a\u662f\u5ba2\u6237\u5e26\u7740\u9700\u6c42\u6765\u5bfb\u627e\uff0c\u8981\u505a\u5230\u7684\u662f\u4ea7\u54c1\/\u4ef7\u683c\/\u98ce\u683c\u6ee1\u8db3\u6d88\u8d39\u8005\u7684\u9700\u6c42\uff0c\u591a\u6570\u60c5\u51b5\u4e0b\u4e0d\u4f1a\u51b2\u52a8\u8d2d\u4e70\u672c\u8eab\u65e0\u9700\u6c42\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. \u53d7\u4f17\u7684\u9501\u5b9a\u65b9\u5f0f\u4e0d\u540c\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8c37\u6b4c\u662f\u4e00\u4e2a\u641c\u7d22\u5f15\u64ce\uff0c\u4e5f\u5c31\u662f\u5728\u8c37\u6b4c\u505a\u4efb\u4f55\u5e7f\u544a\uff0c\u9664\u4e86\u63a8\u9001\u6027\u8d28\u7684\uff0c\u6700\u91cd\u8981\u7684\u662f\u7cbe\u51c6\u5173\u952e\u8bcd\uff0c\u53ea\u6709\u8bbe\u7acb\u597d\u5173\u952e\u8bcd\uff0c\u624d\u80fd\u66f4\u597d\u7684\u88ab\u641c\u7d22\u5230\uff0c\u56e0\u6b64\uff0c\u6295\u8c37\u6b4c\u5e7f\u544a\u7684\u7b2c\u4e00\u6b65\uff0c\u4e5f\u662f\u5148\u6536\u96c6\u5173\u952e\u8bcd\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook\u6709\u66f4\u591a\u7684\u53d7\u4f17\u5b9a\u4f4d\u7684\u9009\u62e9\uff0c\u5e74\u9f84\uff0f\u6027\u522b\uff0f\u5730\u533a\uff0f\u8bed\u8a00\u7b49\u7b49\uff0c\u8fd9\u65b9\u9762Facebook\u6bd4Google\u62e5\u6709\u66f4\u52a0\u5e9e\u5927\u800c\u4e14\u5b8c\u5584\u7684\u7528\u6237\u6570\u636e\uff0c\u800c\u4e14Facebook\u5e7f\u544a\u53ef\u4ee5\u591a\u91cd\u7528\u6237\u6570\u636e\u53e0\u52a0\uff0c\u8fd8\u53ef\u4ee5\u521b\u5efa\u81ea\u5b9a\u4e49\u53d7\u4f17\u548c\u76f8\u4f3c\u53d7\u4f17\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/jPBnaSV3jvyXfhjI6hXM1S2hAhsx70mNTOCGryVtfmZU-LcpbOoAChzZs-khuUACzGIHOjrJBvok2fS8Dxy66HZ2tAA_G9Mbl4RWC4EEdvnU1AaQFcU6bYd2z7yZnTCB1IU0NNA0cCTHQQfrHg\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><strong>4. \u9002\u5408\u7c7b\u578b\u4e0d\u540c<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6ca1\u6709\u6700\u9002\u5408\uff0c\u53ea\u6709\u8f83\u9002\u5408\uff0c\u4f8b\u5982Google\u5e7f\u544a\u5c31\u66f4\u9002\u5408\u4e00\u4e9b\u63d0\u4f9b\u89e3\u51b3\u65b9\u6848\u7684\u4f01\u4e1a\uff0c\u4e00\u4e9b\u5df2\u7ecf\u62e5\u6709\u641c\u7d22\u5e02\u573a\u7684\u4ea7\u54c1\uff0c\u4f8b\u5982\u5927\u578b\u8bbe\u5907\u3001\u7279\u6b8a\u884c\u4e1a\u89e3\u51b3\u65b9\u6848\u63d0\u4f9b\u5546\u3001\u96f6\u90e8\u4ef6\u751f\u4ea7\u5546\u7b49\uff0c\u901a\u5e38\u8fd9\u4e9b\u884c\u4e1a\u7684\u76f8\u5173\u91c7\u8d2d\u4eba\u5458\u5df2\u7ecf\u6709\u4e86\u7cbe\u51c6\u76f4\u63a5\u7684\u601d\u7ef4\u6a21\u5f0f\uff0c\u4ed6\u4eec\u9700\u8981\u601d\u8003\u7684\u662f\u80fd\u5426\u51c6\u786e\u627e\u5230\u7b26\u5408\u8981\u6c42\u7684\u4f9b\u5e94\u5546\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook\u3001Instagram\u66f4\u52a0\u9002\u5408B2B\u8f6c\u578b\u505a\u54c1\u724c\u7684\u4f01\u4e1a\uff0c\u5373\u81ea\u8eab\u5df2\u5177\u5907\u63d0\u4f9b\u6210\u54c1\u7c7b\u4ea7\u54c1\u5e76\u53ef\u5927\u6279\u91cf\u4f9b\u5e94\u7684\u5546\u5bb6\u3002\u793e\u4ea4\u5a92\u4f53\u7684\u5e7f\u544a\u53ef\u4e3b\u52a8\u5c06\u6b64\u7c7b\u4ea7\u54c1\u63a8\u5411\u6d88\u8d39\u8005\uff0c\u5f15\u8d77\u6d88\u8d39\u8005\u7684\u6ce8\u610f\uff0c\u95f4\u63a5\u6811\u7acb\u4f01\u4e1a\u5f62\u8c61\uff0c\u662f\u4e00\u4e2a\u8ba4\u77e5\u4e92\u52a8\u7684\u8fc7\u7a0b\u3002\u4f8b\u5982\uff0c\u60a8\u63d0\u4f9b\u7684\u662f\u72ec\u7279\u4ea7\u54c1\u6216\u521b\u65b0\u670d\u52a1\uff0c\u8fd9\u79cd\u7c7b\u578b\u662f\u6ca1\u6709\u4eba\u4f1a\u4e3b\u52a8\u641c\u5bfb\u7684\u3002\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u6ca1\u6709\u4eba\uff08\u6216\u5f88\u5c11\u4eba\uff09\u77e5\u9053\uff0c\u5c31\u5f88\u5c11\u4eba\u4f1a\u641c\u5bfb\u76f8\u5173\u5b57\u8bcd\uff0c\u5e7f\u544a\u5c31\u5f88\u96be\u88ab\u89e6\u53d1\u800c\u66dd\u5149\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0cFacebook \u5e7f\u544a\u53ef\u80fd\u662f\u4e00\u4e2a\u66f4\u597d\u7684\u9009\u62e9\uff0c\u56e0\u4e3a\u53ef\u4ee5\u4f7f\u7528\u5b83\u6765\u4e3b\u52a8\u66dd\u5149\u5728\u76ee\u6807\u53d7\u4f17\u7684\u9762\u524d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/TUHrBnc8ZYM2NhrFQ_-xvOOmjzfLk3PoMwdeGfd0jCGTiOoq09Dfdm8b74UjUJsthj0KiuOnZBRHmMYkCPjTw48s0GlTcq-VsrlBTZFKkIgCVuy7zDpXJ1_bIk8FtOdKVcasRyslYomdbgNp2Q\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bdd\u53c8\u8bf4\u56de\u6765\uff0c\u5e76\u975e\u6240\u6709\u7684B2B\u4f01\u4e1a\u5185\u90e8\u90fd\u6709\u521b\u610f\u548c\u7f8e\u5de5\u8bbe\u8ba1\u80fd\u529b\uff0c\u6b64\u65f6Google\u5173\u952e\u5b57\u5e7f\u544a\u5c31\u51f8\u663e\u4e86\u4f18\u52bf\uff0c\u5173\u952e\u5b57\u5e7f\u544a\u53ea\u9700\u8981\u6587\u6848\u548c\u5173\u952e\u5b57\u8bbe\u5b9a\u5c31\u53ef\u4ee5\u6295\u653e\u5e7f\u544a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u603b\u7ed3<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google AdWords \u5e2e\u4f60\u627e\u5230\u987e\u5ba2\uff0cFacebook \u5e7f\u544a\u8ba9\u987e\u5ba2\u53d1\u73b0\u4f60\u3002\u5f53\u4f60\u4e86\u89e3\u8fd9\u4e24\u8005\u4e4b\u95f4\u7684\u5dee\u5f02\u4e4b\u540e\u5c31\u4f1a\u660e\u767d\uff0c\u4e0d\u5fc5\u4e8c\u9009\u4e00\uff0c\u4e0d\u7528\u628a\u6240\u6709\u7684\u5e7f\u544a\u9884\u7b97\u5168\u90e8\u653e\u5728\u5176\u4e2d\u4e00\u4e2a\uff0c\u800c\u662f\u8bc4\u4f30\u548c\u5206\u6790\u81ea\u5df1\u9002\u5408\u5728\u54ea\u91cc\u6295\u653e\u5e7f\u544a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u6761\u4ef6\u5141\u8bb8\uff0c\u4e00\u5b9a\u8981\u4e24\u8005\u517c\u5177\uff01\u56e0\u4e3a\u4e00\u4e2a\u5b8c\u6574\u7684\u8425\u9500\u8fc7\u7a0b\u662f\u4ece\u6d88\u8d39\u8005\/\u51b3\u7b56\u8005\u521d\u671f\u7684\u65c5\u7a0b\u5230\u6700\u540e\u7684\u8d2d\u4e70\/\u91c7\u8d2d\u65c5\u7a0b\u90fd\u80fd\u591f\u8986\u76d6\u5230\uff0c\u5229\u7528Facebook\u8ba9\u7528\u6237\u8ba4\u8bc6\u5230\u4f01\u4e1a\u54c1\u724c\u548c\u4ea7\u54c1\uff0c\u7b49\u5230\u8981\u771f\u6b63\u505a\u51b3\u7b56\u7684\u65f6\u5019\uff0c\u53ef\u80fd\u5728\u67d0\u5929\u4f7f\u7528Google \u641c\u7d22\u7684\u65f6\u5019\u4e5f\u80fd\u591f\u627e\u5230\u4f01\u4e1a\u7684\u5185\u5bb9\uff0c\u6240\u4ee5\u4e24\u4e2a\u5e73\u53f0\u5f62\u6210\u76f8\u4e92\u8865\u5f3a\uff0c\u5b8c\u6210\u4e0d\u540c\u7684\u8425\u9500\u76ee\u7684\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6295\u5e7f\u544a\uff0c\u662f\u4efb\u4f55B2B\u4f01\u4e1a\u7ebf\u4e0a\u8425\u9500\u65e0\u6cd5\u89c4\u907f\u7684\u7684\u8bdd\u9898\uff0c\u628a\u94b1\u82b1\u5728\u5200\u5203\u4e0a\uff0c\u4e5f\u6210\u4e3a\u5927\u5bb6\u7684\u666e\u904d\u5171\u8bc6\uff0c\u7136\u800c\uff0c\u505a\u5e7f\u544a\uff0c\u6211\u8be5\u6295\u8c01 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[283],"tags":[160,187,308,194,227,250,265],"class_list":["post-6678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-283","tag-dtc","tag-187","tag-308","tag-194","tag-227","tag-250","tag-265"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B\u4f01\u4e1a\u51fa\u6d77\u9009\u62e9Google\u5e7f\u544a\u8fd8\u662fFacebook\u5e7f\u544a | \u8bfa\u4e9a\u6570\u5b57\u8425\u9500<\/title>\n<meta name=\"description\" content=\"\u6295\u5e7f\u544a\u662f\u4efb\u4f55B2B\u4f01\u4e1a\u7ebf\u4e0a\u8425\u9500\u65e0\u6cd5\u89c4\u907f\u7684\u7684\u8bdd\u9898\uff0c\u4e5f\u6210\u4e3a\u5927\u5bb6\u7684\u666e\u904d\u5171\u8bc6\u3002\u4eca\u5929\u6211\u4eec\u6765\u8bf4\u8bf4B2B\u5916\u8d38\u4f01\u4e1a\u5e94\u8be5\u600e\u4e48oogle\u5e7f\u544a\uff0cFacebook\u5e7f\u544a\u3002\u6b22\u8fce\u60a8\u8054\u7cfb\u8bfa\u4e9a\u6570\u5b57\u8425\u9500\uff0c\u6211\u4eec\u63d0\u4f9b\u514d\u8d3930\u5206\u949f\u54a8\u8be2\uff0c\u5e2e\u52a9\u60a8\u4e86\u89e3\u66f4\u591a\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/noahdigital.ca\/zh-hans\/blog\/b2b-ppc-choose-google-or-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B\u4f01\u4e1a\u51fa\u6d77\u9009\u62e9Google\u5e7f\u544a\u8fd8\u662fFacebook\u5e7f\u544a | \u8bfa\u4e9a\u6570\u5b57\u8425\u9500\" \/>\n<meta property=\"og:description\" content=\"\u6295\u5e7f\u544a\u662f\u4efb\u4f55B2B\u4f01\u4e1a\u7ebf\u4e0a\u8425\u9500\u65e0\u6cd5\u89c4\u907f\u7684\u7684\u8bdd\u9898\uff0c\u4e5f\u6210\u4e3a\u5927\u5bb6\u7684\u666e\u904d\u5171\u8bc6\u3002\u4eca\u5929\u6211\u4eec\u6765\u8bf4\u8bf4B2B\u5916\u8d38\u4f01\u4e1a\u5e94\u8be5\u600e\u4e48oogle\u5e7f\u544a\uff0cFacebook\u5e7f\u544a\u3002\u6b22\u8fce\u60a8\u8054\u7cfb\u8bfa\u4e9a\u6570\u5b57\u8425\u9500\uff0c\u6211\u4eec\u63d0\u4f9b\u514d\u8d3930\u5206\u949f\u54a8\u8be2\uff0c\u5e2e\u52a9\u60a8\u4e86\u89e3\u66f4\u591a\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/noahdigital.ca\/zh-hans\/blog\/b2b-ppc-choose-google-or-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Noah Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/noahdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-20T17:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T11:47:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/B2B-oversea-marketing-e1655835862998-1024x578-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"578\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Noah Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NoahDigitalSEM\" \/>\n<meta name=\"twitter:site\" content=\"@NoahDigitalSEM\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noah Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B\u4f01\u4e1a\u51fa\u6d77\u9009\u62e9Google\u5e7f\u544a\u8fd8\u662fFacebook\u5e7f\u544a | \u8bfa\u4e9a\u6570\u5b57\u8425\u9500","description":"\u6295\u5e7f\u544a\u662f\u4efb\u4f55B2B\u4f01\u4e1a\u7ebf\u4e0a\u8425\u9500\u65e0\u6cd5\u89c4\u907f\u7684\u7684\u8bdd\u9898\uff0c\u4e5f\u6210\u4e3a\u5927\u5bb6\u7684\u666e\u904d\u5171\u8bc6\u3002\u4eca\u5929\u6211\u4eec\u6765\u8bf4\u8bf4B2B\u5916\u8d38\u4f01\u4e1a\u5e94\u8be5\u600e\u4e48oogle\u5e7f\u544a\uff0cFacebook\u5e7f\u544a\u3002\u6b22\u8fce\u60a8\u8054\u7cfb\u8bfa\u4e9a\u6570\u5b57\u8425\u9500\uff0c\u6211\u4eec\u63d0\u4f9b\u514d\u8d3930\u5206\u949f\u54a8\u8be2\uff0c\u5e2e\u52a9\u60a8\u4e86\u89e3\u66f4\u591a\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/noahdigital.ca\/zh-hans\/blog\/b2b-ppc-choose-google-or-facebook\/","og_locale":"zh_CN","og_type":"article","og_title":"B2B\u4f01\u4e1a\u51fa\u6d77\u9009\u62e9Google\u5e7f\u544a\u8fd8\u662fFacebook\u5e7f\u544a | \u8bfa\u4e9a\u6570\u5b57\u8425\u9500","og_description":"\u6295\u5e7f\u544a\u662f\u4efb\u4f55B2B\u4f01\u4e1a\u7ebf\u4e0a\u8425\u9500\u65e0\u6cd5\u89c4\u907f\u7684\u7684\u8bdd\u9898\uff0c\u4e5f\u6210\u4e3a\u5927\u5bb6\u7684\u666e\u904d\u5171\u8bc6\u3002\u4eca\u5929\u6211\u4eec\u6765\u8bf4\u8bf4B2B\u5916\u8d38\u4f01\u4e1a\u5e94\u8be5\u600e\u4e48oogle\u5e7f\u544a\uff0cFacebook\u5e7f\u544a\u3002\u6b22\u8fce\u60a8\u8054\u7cfb\u8bfa\u4e9a\u6570\u5b57\u8425\u9500\uff0c\u6211\u4eec\u63d0\u4f9b\u514d\u8d3930\u5206\u949f\u54a8\u8be2\uff0c\u5e2e\u52a9\u60a8\u4e86\u89e3\u66f4\u591a\u3002","og_url":"https:\/\/noahdigital.ca\/zh-hans\/blog\/b2b-ppc-choose-google-or-facebook\/","og_site_name":"Noah Digital","article_publisher":"https:\/\/www.facebook.com\/noahdigitalmarketing","article_published_time":"2022-06-20T17:50:00+00:00","article_modified_time":"2025-04-22T11:47:51+00:00","og_image":[{"width":1024,"height":578,"url":"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/B2B-oversea-marketing-e1655835862998-1024x578-1.png","type":"image\/png"}],"author":"Noah Digital","twitter_card":"summary_large_image","twitter_creator":"@NoahDigitalSEM","twitter_site":"@NoahDigitalSEM","twitter_misc":{"\u4f5c\u8005":"Noah Digital","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"2 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/noahdigital.ca\/zh-hans\/blog\/b2b-ppc-choose-google-or-facebook\/#article","isPartOf":{"@id":"https:\/\/noahdigital.ca\/zh-hans\/blog\/b2b-ppc-choose-google-or-facebook\/"},"author":{"name":"Noah Digital","@id":"https:\/\/noahdigital.ca\/zh-hans\/#\/schema\/person\/7e4f341b03004982b09e3d8bd0b76ced"},"headline":"B2B\u4f01\u4e1a\u51fa\u6d77\u9009\u62e9Google\u5e7f\u544a\u8fd8\u662fFacebook\u5e7f\u544a","datePublished":"2022-06-20T17:50:00+00:00","dateModified":"2025-04-22T11:47:51+00:00","mainEntityOfPage":{"@id":"https:\/\/noahdigital.ca\/zh-hans\/blog\/b2b-ppc-choose-google-or-facebook\/"},"wordCount":36,"commentCount":0,"publisher":{"@id":"https:\/\/noahdigital.ca\/zh-hans\/#organization"},"image":{"@id":"https:\/\/noahdigital.ca\/zh-hans\/blog\/b2b-ppc-choose-google-or-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/B2B-oversea-marketing-e1655835862998-1024x578-1.png","keywords":["DTC\u54c1\u724c","\u4fe1\u606f\u56fe","\u51fa\u6d77\u8425\u9500","\u54c1\u724c\u51fa\u6d77","\u72ec\u7acb\u7ad9","\u8425\u9500\u4f20\u64ad","\u8de8\u5883\u7535\u5546"],"articleSection":["\u4ed8\u8d39\u5e7f\u544a"],"inLanguage":"zh-Hans","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/noahdigital.ca\/zh-hans\/blog\/b2b-ppc-choose-google-or-facebook\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/noahdigital.ca\/zh-hans\/blog\/b2b-ppc-choose-google-or-facebook\/","url":"https:\/\/noahdigital.ca\/zh-hans\/blog\/b2b-ppc-choose-google-or-facebook\/","name":"B2B\u4f01\u4e1a\u51fa\u6d77\u9009\u62e9Google\u5e7f\u544a\u8fd8\u662fFacebook\u5e7f\u544a | \u8bfa\u4e9a\u6570\u5b57\u8425\u9500","isPartOf":{"@id":"https:\/\/noahdigital.ca\/zh-hans\/#website"},"primaryImageOfPage":{"@id":"https:\/\/noahdigital.ca\/zh-hans\/blog\/b2b-ppc-choose-google-or-facebook\/#primaryimage"},"image":{"@id":"https:\/\/noahdigital.ca\/zh-hans\/blog\/b2b-ppc-choose-google-or-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/B2B-oversea-marketing-e1655835862998-1024x578-1.png","datePublished":"2022-06-20T17:50:00+00:00","dateModified":"2025-04-22T11:47:51+00:00","description":"\u6295\u5e7f\u544a\u662f\u4efb\u4f55B2B\u4f01\u4e1a\u7ebf\u4e0a\u8425\u9500\u65e0\u6cd5\u89c4\u907f\u7684\u7684\u8bdd\u9898\uff0c\u4e5f\u6210\u4e3a\u5927\u5bb6\u7684\u666e\u904d\u5171\u8bc6\u3002\u4eca\u5929\u6211\u4eec\u6765\u8bf4\u8bf4B2B\u5916\u8d38\u4f01\u4e1a\u5e94\u8be5\u600e\u4e48oogle\u5e7f\u544a\uff0cFacebook\u5e7f\u544a\u3002\u6b22\u8fce\u60a8\u8054\u7cfb\u8bfa\u4e9a\u6570\u5b57\u8425\u9500\uff0c\u6211\u4eec\u63d0\u4f9b\u514d\u8d3930\u5206\u949f\u54a8\u8be2\uff0c\u5e2e\u52a9\u60a8\u4e86\u89e3\u66f4\u591a\u3002","breadcrumb":{"@id":"https:\/\/noahdigital.ca\/zh-hans\/blog\/b2b-ppc-choose-google-or-facebook\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/noahdigital.ca\/zh-hans\/blog\/b2b-ppc-choose-google-or-facebook\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/noahdigital.ca\/zh-hans\/blog\/b2b-ppc-choose-google-or-facebook\/#primaryimage","url":"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/B2B-oversea-marketing-e1655835862998-1024x578-1.png","contentUrl":"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/B2B-oversea-marketing-e1655835862998-1024x578-1.png","width":1024,"height":578},{"@type":"BreadcrumbList","@id":"https:\/\/noahdigital.ca\/zh-hans\/blog\/b2b-ppc-choose-google-or-facebook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/noahdigital.ca\/zh-hans\/"},{"@type":"ListItem","position":2,"name":"B2B\u4f01\u4e1a\u51fa\u6d77\u9009\u62e9Google\u5e7f\u544a\u8fd8\u662fFacebook\u5e7f\u544a"}]},{"@type":"WebSite","@id":"https:\/\/noahdigital.ca\/zh-hans\/#website","url":"https:\/\/noahdigital.ca\/zh-hans\/","name":"Noah Digital","description":"","publisher":{"@id":"https:\/\/noahdigital.ca\/zh-hans\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/noahdigital.ca\/zh-hans\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/noahdigital.ca\/zh-hans\/#organization","name":"Noah Digital Marketing","url":"https:\/\/noahdigital.ca\/zh-hans\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/noahdigital.ca\/zh-hans\/#\/schema\/logo\/image\/","url":"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/Header-Logo.png","contentUrl":"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/Header-Logo.png","width":600,"height":132,"caption":"Noah Digital Marketing"},"image":{"@id":"https:\/\/noahdigital.ca\/zh-hans\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/noahdigitalmarketing","https:\/\/x.com\/NoahDigitalSEM","https:\/\/instagram.com\/noahdigital\/","https:\/\/www.linkedin.com\/company\/15161502","https:\/\/www.pinterest.ca\/noahdigital","https:\/\/www.youtube.com\/channel\/UCrsfMxDzBrANefaNTdxUwkg"]},{"@type":"Person","@id":"https:\/\/noahdigital.ca\/zh-hans\/#\/schema\/person\/7e4f341b03004982b09e3d8bd0b76ced","name":"Noah Digital","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/secure.gravatar.com\/avatar\/b19960254a1e6fd476bb71baadd19ee079b60c392eabd0412c41379ebc306e8a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b19960254a1e6fd476bb71baadd19ee079b60c392eabd0412c41379ebc306e8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b19960254a1e6fd476bb71baadd19ee079b60c392eabd0412c41379ebc306e8a?s=96&d=mm&r=g","caption":"Noah Digital"},"sameAs":["https:\/\/noahdigital.ca"],"url":"https:\/\/noahdigital.ca\/zh-hans\/blog\/author\/admin_noah\/"}]}},"_links":{"self":[{"href":"https:\/\/noahdigital.ca\/zh-hans\/wp-json\/wp\/v2\/posts\/6678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noahdigital.ca\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noahdigital.ca\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noahdigital.ca\/zh-hans\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/noahdigital.ca\/zh-hans\/wp-json\/wp\/v2\/comments?post=6678"}],"version-history":[{"count":1,"href":"https:\/\/noahdigital.ca\/zh-hans\/wp-json\/wp\/v2\/posts\/6678\/revisions"}],"predecessor-version":[{"id":6687,"href":"https:\/\/noahdigital.ca\/zh-hans\/wp-json\/wp\/v2\/posts\/6678\/revisions\/6687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/noahdigital.ca\/zh-hans\/wp-json\/wp\/v2\/media\/6685"}],"wp:attachment":[{"href":"https:\/\/noahdigital.ca\/zh-hans\/wp-json\/wp\/v2\/media?parent=6678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noahdigital.ca\/zh-hans\/wp-json\/wp\/v2\/categories?post=6678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noahdigital.ca\/zh-hans\/wp-json\/wp\/v2\/tags?post=6678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}