{"id":6647,"date":"2022-07-04T17:47:00","date_gmt":"2022-07-04T17:47:00","guid":{"rendered":"https:\/\/noahdigital.ca\/?p=6647"},"modified":"2025-04-23T18:44:36","modified_gmt":"2025-04-23T18:44:36","slug":"google-performance-max-campaigns-understanding","status":"publish","type":"post","link":"https:\/\/noahdigital.ca\/zh-hans\/blog\/google-performance-max-campaigns-understanding\/","title":{"rendered":"\u8c37\u6b4cPMax\u5c06\u5e26\u6765\u5168\u65b9\u4f4d\u7684\u5e7f\u544a\u6548\u679c\u548c\u5728\u7ebf\u4e1a\u52a1\u63d0\u5347"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"417\" src=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/640.png\" alt=\"\" class=\"wp-image-6667\" srcset=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/640.png 1000w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/640-300x125.png 300w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/640-768x320.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u4eca\u7684\u6d88\u8d39\u8005\u4f1a\u5229\u7528\u5404\u79cd\u4e0d\u540c\u6e20\u9053\u548c\u8bbe\u5907\u8fdb\u884c\u8d2d\u7269\uff0c\u6d88\u8d39\u8005\u8f6c\u5316\u5386\u7a0b\u4e5f\u66f4\u4e3a\u6301\u4e45\u548c\u590d\u6742\u3002\u5728\u8fd9\u4e9b\u590d\u6742\u7684\u5386\u7a0b\u4e2d\uff0c\u81ea\u52a8\u5316\u529f\u80fd\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u9002\u65f6\u89e6\u8fbe\u81ea\u5df1\u7684\u5ba2\u6237\u3002\u65e0\u8bba\u60a8\u662f\u5e0c\u671b\u80fd\u591f\u9884\u5224\u4e0d\u65ad\u53d8\u5316\u7684\u6d88\u8d39\u8005\u884c\u4e3a\uff0c\u8fd8\u662f\u5e0c\u671b\u83b7\u5f97\u66f4\u591a\u65b0\u7684\u6d88\u8d39\u8f6c\u5316\u673a\u4f1a\uff0c<a href=\"https:\/\/www.noahdigital.ca\/zh\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\uff08Performance Max\uff0c\u7b80\u79f0 PMax\uff09<\/a>\u90fd\u80fd\u627e\u5230 Google Ads\u5e7f\u544a\u7248\u4f4d\u548c\u5e7f\u544a\u683c\u5f0f\u7684\u6700\u4f18\u7ec4\u5408\uff0c\u52a9\u60a8\u8fdb\u4e00\u6b65\u63d0\u5347\u6210\u6548\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6574\u5408\u8c37\u6b4c\u5e7f\u544a\u8d44\u6e90\u3001\u9ad8\u6548\u5206\u914d\u5e7f\u544a\u9884\u7b97\u3001\u63d0\u9ad8\u6295\u653e\u6548\u679c\uff0cPmax\u662f\u5426\u771f\u5982\u5b98\u65b9\u6240\u8a00\u80fd\u591f\u5c06\u5e7f\u544a\u6295\u653e\u7684\u5de5\u4f5c\u5316\u7e41\u4e3a\u7b80\uff0c\u63d0\u9ad8\u6548\u7387\u5462\uff1f\u4e3a\u4e86\u5e2e\u52a9\u5927\u5bb6\u66f4\u5168\u9762\u6df1\u5165\u5730\u4e86\u89e3Pmax\u5e7f\u544a\u7cfb\u5217\uff0c\u4ee5\u53ca\u5982\u4f55\u66f4\u597d\u5730\u8bbe\u7f6e\u548c\u4f7f\u7528\u5b83\uff0c\u4ee5\u83b7\u5f97\u66f4\u597d\u7684\u6295\u653e\u6548\u679c\uff0c\u6211\u4eec\u4e3a\u60a8\u6574\u7406\u4e86PMax\u4e0a\u7ebf\u524d\u7684\u6700\u4f73\u5b9e\u8df5\u5efa\u8bae\uff0c\u5e0c\u671b\u80fd\u5bf9\u5927\u5bb6\u6709\u6240\u5e2e\u52a9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. \u4ec0\u4e48\u662f\u8c37\u6b4cPmax\u5e7f\u544a\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217 (Performance Max Campaigns \u7b80\u79f0 PMax)\u662fGoogle\u4e8e2021\u5e74\u63a8\u51fa(\u76ee\u524d\u5df2\u7ecf\u5168\u9762\u666e\u53ca\u6240\u6709\u8d26\u6237)\u7684\u8c37\u6b4c\u5e7f\u544a\u7c7b\u578b\u7684\u5168\u65b0\u65b9\u5f0f\uff0c\u662f\u5bf9\u539f\u6709SSC\uff08\u667a\u80fd\u8d2d\u7269\u5e7f\u544a\uff09\u7684\u5168\u9762\u5347\u7ea7\u3002\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5728Google \u7684\u6240\u6709\u6e20\u9053\uff08YouTube\u3001\u5c55\u793a\u5e7f\u544a\u7f51\u7edc\u3001\u641c\u7d22\u7f51\u7edc\u548c Google \u63a2\u7d22\u7b49\uff09\u8fdb\u884c\u8425\u9500\uff0c\u4ece\u800c\u5e2e\u52a9\u60a8\u53d1\u73b0\u66f4\u591a\u53ef\u5b9e\u73b0\u8f6c\u5316\u7684\u6d88\u8d39\u8005\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/640-1.png\" alt=\"\" class=\"wp-image-6669\" srcset=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/640-1.png 1000w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/640-1-300x150.png 300w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/640-1-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e7f\u544a\u5ba2\u6237\u53ef\u4ee5\u901a\u8fc7\u4e00\u4e2aPmax\u5e7f\u544a\u7cfb\u5217\u8bbf\u95ee\u5176\u6240\u6709Google Ads \u5e7f\u544a\u8d44\u6e90\uff0c\u7ed3\u5408\u81ea\u52a8\u5316\u6280\u672f\uff0c\u901a\u8fc7\u673a\u5668\u5b66\u4e60\u6765\u6539\u8fdb\u5e7f\u544a\u7b56\u7565\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5728\u6240\u6709 Google \u4ea7\u54c1\u4e2d\u89e6\u8fbe\u66f4\u591a\u6f5c\u5728\u5ba2\u6237\u3001\u589e\u52a0\u8bbf\u95ee\u548c\u63a8\u52a8\u5728\u7ebf\u9500\u552e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"958\" height=\"330\" src=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/640-2.png\" alt=\"\" class=\"wp-image-6671\" srcset=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/640-2.png 958w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/640-2-300x103.png 300w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/640-2-768x265.png 768w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. \u6211\u4eec\u4e3a\u4ec0\u4e48\u8981\u7528Pmax\u5e7f\u544a\u7cfb\u5217\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PMax\u5e7f\u544a\u53ef\u6839\u636e\u7279\u5b9a\u7684\u8f6c\u5316\u76ee\u6807\u6765\u5e2e\u52a9\u6211\u4eec\u63d0\u5347\u6548\u679c\uff0c\u501f\u52a9\u667a\u80fd\u51fa\u4ef7\u8de8\u6e20\u9053\u5b9e\u65f6\u4f18\u5316\u5e7f\u544a\u6548\u679c\uff0c\u63d0\u9ad8\u8f6c\u5316\u6b21\u6570\u548c\u8f6c\u5316\u4ef7\u503c\u3002\u540c\u65f6\u53ef\u5728\u51fa\u4ef7\u3001\u9884\u7b97\u4f18\u5316\u3001\u53d7\u4f17\u7fa4\u4f53\u3001\u5e7f\u544a\u7d20\u6750\u3001\u5f52\u56e0\u7b49\u65b9\u9762\u7efc\u5408\u8fd0\u7528Google\u7684\u81ea\u52a8\u5316\u6280\u672f\uff0c\u8fd9\u9879\u6280\u672f\u4f9d\u6258\u4e8e\u7279\u5b9a\u7684\u5e7f\u544a\u76ee\u6807(\u5982CPA\u6216ROAS)\uff0c\u4ee5\u53ca\u6211\u4eec\u63d0\u4f9b\u7684\u5e7f\u544a\u7d20\u6750\u8d44\u6e90\u3001\u53d7\u4f17\u7fa4\u4f53\u4fe1\u53f7\u548c\u53ef\u9009\u6570\u636eFeed\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5728\u6240\u6709Google\u5e7f\u544a\u8d44\u6e90\u4e2d\u53d1\u6398<a href=\"https:\/\/www.noahdigital.ca\/zh\/services\/cross-channel-conversion-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u65b0\u7684\u6d88\u8d39\u8005\u8f6c\u5316\u673a\u4f1a<\/a><\/li>\n\n\n\n<li>\u9488\u5bf9\u80fd\u4fc3\u6210\u6700\u9ad8\u5ba2\u6237\u8f6c\u5316\u7387\u7684\u89e6\u70b9\u8fdb\u884c\u4f18\u5316\uff0c\u63d0\u9ad8\u8f6c\u5316\u4ef7\u503c<\/li>\n\n\n\n<li>PMax\u4e30\u5bcc\u7684\u6570\u636e\u6d1e\u5bdf\u62a5\u544a\u6709\u52a9\u4e8e\u60a8\u4f18\u5316\u5e7f\u544a\u7d20\u6750\uff0c\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387<\/li>\n\n\n\n<li>\u5c06\u8282\u7701\u7684\u65f6\u95f4\u6295\u5165\u5230\u62d3\u5c55\u4e1a\u52a1\u4e0a<\/li>\n\n\n\n<li>\u83b7\u5f97\u4e30\u5bcc\u4e14\u900f\u660e\u7684\u6570\u636e\u6d1e\u5bdf<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. \u54ea\u4e9b\u60c5\u5f62\u4e4b\u4e0b\u9002\u5408\u4f7f\u7528Pmax \u5e7f\u544a\uff1f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u60a8\u5df2\u8bbe\u7f6e\u7279\u5b9a\u7684\u5e7f\u544a\u76ee\u6807\u548c\u8f6c\u5316\u76ee\u6807\uff08\u4f8b\u5982\uff0c\u63d0\u9ad8\u7ebf\u4e0a\u9500\u91cf\u3001\u53d1\u6398\u6f5c\u5728\u5ba2\u6237\u7b49\uff09<\/li>\n\n\n\n<li>\u60a8\u5e0c\u671b\u6700\u5927\u9650\u5ea6\u5730\u63d0\u5347\u5e7f\u544a\u7cfb\u5217\u7684\u6548\u679c\uff0c\u4e14\u4e0d\u9650\u5b9a\u5e7f\u544a\u7684\u5c55\u793a\u6e20\u9053<\/li>\n\n\n\n<li>\u60a8\u5e0c\u671b\u901a\u8fc7\u5355\u4e2a\u5e7f\u544a\u7cfb\u5217\u8f7b\u677e\u8bbf\u95ee\u6240\u6709 Google \u5e7f\u544a\u6e20\u9053<\/li>\n\n\n\n<li>\u9664\u4e86\u57fa\u4e8e\u5173\u952e\u5b57\u7684\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\uff0c\u60a8\u8fd8\u5e0c\u671b\u901a\u8fc7\u5176\u4ed6\u5e7f\u544a\u7cfb\u5217\u6269\u5927\u8986\u76d6\u9762\u5e76\u63d0\u5347\u8f6c\u5316\u4ef7\u503c<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. \u5f00\u59cb\u5347\u7ea7\u60a8\u7684\u667a\u80fd\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u672a\u6765\u51e0\u5468\u5185\uff0c\u9488\u5bf9\u667a\u80fd\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\u7684\u201c\u4e00\u952e\u5f0f\u201d\u5347\u7ea7\u5de5\u5177\u51c6\u5907\u5c31\u7eea\u540e\uff0c\u7cfb\u7edf\u4f1a\u5728 Google Ads\u8d26\u53f7\u4e2d\u53d1\u5e03\u901a\u77e5\u3002\u6b64\u5916\uff0c\u60a8\u4e5f\u53ef\u4ee5\u901a\u8fc7\u201c\u5efa\u8bae\u201d\u9875\u548c\u201c\u5e7f\u544a\u7cfb\u5217\u201d\u9875\u4f7f\u7528\u8be5\u5de5\u5177\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"875\" src=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/640-3.png\" alt=\"\" class=\"wp-image-6673\" srcset=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/640-3.png 1000w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/640-3-300x263.png 300w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/640-3-768x672.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u81ea\u52a8\u5347\u7ea7\u6d41\u7a0b\u5f00\u59cb\u4e4b\u524d\uff0c\u60a8\u53ef\u4ee5\u81ea\u4e3b\u9009\u62e9\u4e3a\u76f8\u5173\u5e7f\u544a\u7cfb\u5217\u5347\u7ea7\uff0c\u501f\u52a9\u201c\u4e00\u952e\u5f0f\u201d\u5347\u7ea7\u5de5\u5177\u63d0\u65e9\u5347\u7ea7\u5230 PMax\uff0c\u60a8\u8fd8\u53ef\u4ee5\u7075\u6d3b\u9009\u62e9\u662f\u5347\u7ea7\u7279\u5b9a\u5e7f\u544a\u7cfb\u5217\u8fd8\u662f\u4e00\u6b21\u6027\u5347\u7ea7\u6240\u6709\u5e7f\u544a\u7cfb\u5217\u3002\u5347\u7ea7\u5230 PMax \u4e4b\u540e\uff0c\u60a8\u5c31\u80fd\u5229\u7528\u66f4\u4e30\u5bcc\u7684\u5e7f\u544a\u8d44\u6e90\uff0c\u4e3a 2022 \u5e74\u672b\u8d2d\u7269\u5b63\u505a\u597d\u51c6\u5907\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. PMax\u5e7f\u544a\u4f18\u5316\u7684\u5efa\u8bae<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8ba9\u5e7f\u544a\u7cfb\u5217\u81f3\u5c11\u6295\u653e6\u5468\u7684\u65f6\u95f4\uff0c\u4ee5\u4fbf\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u9010\u6b65\u63d0\u5347\u6548\u679c\uff0c\u5e76\u83b7\u5f97\u8db3\u591f\u7684\u6570\u636e\u6765\u6bd4\u8f83\u6548\u679c<\/li>\n\n\n\n<li>\u5411\u7d20\u6750\u8d44\u6e90\u7ec4\u6dfb\u52a0\u81f3\u5c115\u79cd\u6587\u5b57\u7d20\u6750\u8d44\u6e90\uff084\u4e2a\u6807\u9898\uff0c5\u6761\u5e7f\u544a\u5185\u5bb9\u63cf\u8ff0\uff09<\/li>\n\n\n\n<li>\u5411\u7d20\u6750\u8d44\u6e90\u7ec4\u6dfb\u52a0\u81f3\u5c115\u79cd\u5927\u5c0f\u4e0d\u540c\u7684\u56fe\u7247\u7d20\u6750\u8d44\u6e90\uff08\u5305\u62ec 1200&#215;1200\uff09<\/li>\n\n\n\n<li>\u4f7f\u7528\u5c3d\u53ef\u80fd\u591a\u7684\u7d20\u6750\u8d44\u6e90<\/li>\n\n\n\n<li>\u5c06\u76f8\u5173\u53d7\u4f17\u7fa4\u4f53\u540d\u5355\u7528\u4f5c\u4fe1\u53f7\uff0c\u52a0\u5feb\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u63d0\u5347\u6548\u679c\u7684\u901f\u5ea6<\/li>\n\n\n\n<li>\u5229\u7528 Google Ads \u8f6c\u5316\u8ddf\u8e2a\uff0c\u800c\u4e0d\u662f Google Analytics\uff08\u5206\u6790\uff09\u8f6c\u5316\u6570\u636e\u5bfc\u5165\u529f\u80fd\uff0c\u6765\u8ddf\u8e2a\u89c6\u9891\u89c2\u770b\u6b21\u6570\u6216\u8de8\u8bbe\u5907\u8f6c\u5316\u6b21\u6570<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u603b\u7ed3<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Performance Max Campaigns \u7684\u4e3b\u8981\u4f18\u52bf\u5728\u4e8e\uff0c\u5b83\u4f9d\u9760\u673a\u5668\u5b66\u4e60\u6765\u8bc6\u522b\u548c\u51b3\u5b9a\u60a8\u7684\u54ea\u4e9b\u8425\u9500\u8d44\u4ea7\u7ec4\u5408\u6700\u6709\u53ef\u80fd\u5728 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