{"id":6458,"date":"2022-04-18T17:06:00","date_gmt":"2022-04-18T17:06:00","guid":{"rendered":"https:\/\/noahdigital.ca\/?p=6458"},"modified":"2025-04-22T11:43:25","modified_gmt":"2025-04-22T11:43:25","slug":"grocery-store-marketing-strategies-that-work-to-grow-and-profit-online-2","status":"publish","type":"post","link":"https:\/\/noahdigital.ca\/zh-hans\/blog\/grocery-store-marketing-strategies-that-work-to-grow-and-profit-online-2\/","title":{"rendered":"\u63a8\u52a8\u8d85\u5e02\u5728\u7ebf\u96f6\u552e\u589e\u957f\u548c\u76c8\u5229\u7684\u8425\u9500\u7b56\u7565"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6458\" class=\"elementor elementor-6458\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61df945 e-flex e-con-boxed e-con e-parent\" data-id=\"61df945\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5e6cc elementor-widget elementor-widget-text-editor\" data-id=\"2f5e6cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<figure><img decoding=\"async\" src=\"https:\/\/www.noahdigital.ca\/wp-content\/uploads\/2022\/08\/bernard-hermant-nHRXNv2qeDE-unsplash-scaled-e1660843191693-1024x618.jpg\" alt=\"\" \/><\/figure><p>\u4ece\u5927\u6d41\u884c\u5f00\u59cb\uff0c\u73b0\u5728\u5317\u7f8e\u8303\u56f4\u5185\u7684\u6742\u8d27\u5e97\u52b3\u52a8\u529b\u77ed\u7f3a\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u6742\u8d27\u5e97\u6b63\u5728\u8f6c\u5411\u5728\u7ebf\u9500\u552e\u548c\u6570\u5b57\u8425\u9500\uff0c\u4ee5\u4fbf\u5438\u5f15\u65b0\u5ba2\u6237\uff0c\u4fdd\u6301\u5ba2\u6237\u5fe0\u8bda\uff0c\u5e76\u5de9\u56fa\u54c1\u724c\u53d1\u5c55\u57fa\u77f3\u3002<\/p><p>\u7f51\u4e0a\u6742\u8d27\u8d2d\u7269\u7684\u8d8b\u52bf\u6b63\u5728\u589e\u957f\uff0c\u7f8e\u56fd46.9%\u7684\u53d7\u8bbf\u8005\u8868\u793a\u4ed6\u4eec\u8ba1\u5212\u5728\u672a\u676512\u4e2a\u6708\u5728\u7f51\u4e0a\u8d2d\u4e70\u6742\u8d27\uff0c\u800c2018\u5e74\u8fd9\u4e00\u6bd4\u4f8b\u4ec5\u4e3a25.8%(1)\u3002\u540c\u6837\uff0c\u5728\u52a0\u62ff\u5927\uff0c\u7f51\u4e0a\u8d2d\u7269\u7684\u6fc0\u589e\u52bf\u5934\u5f3a\u52b2\uff0c\u8d85\u8fc7\u4e94\u5206\u4e4b\u4e00\u7684\u4eba\u9884\u8ba1\u4f1a\u8fdb\u884c\u66f4\u591a\u7684\u7f51\u4e0a\u6742\u8d27\u8d2d\u7269(2)\u3002<\/p><figure><img decoding=\"async\" src=\"https:\/\/www.noahdigital.ca\/wp-content\/uploads\/2022\/08\/pexels-negative-space-34577-1024x683.jpg\" alt=\"\" \/><\/figure><p>\u8d8a\u6765\u8d8a\u591a\u7684\u4f20\u7edf\u98df\u54c1\u6742\u8d27\u54c1\u724c\u6b63\u6295\u8d44\u4e8e\u7535\u5b50\u5546\u52a1\u548c\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\uff0c\u4ee5\u8fce\u63a5\u5f53\u524d\u65e5\u76ca\u589e\u957f\u7684\u5728\u7ebf\u98df\u54c1\u6742\u8d27\u8d2d\u7269\u6d6a\u6f6e\u3002\u5728\u52a0\u62ff\u5927\uff0c\u7f57\u4f2f\u52b3\u516c\u53f8\u662f\u5728\u7ebf\u98df\u54c1\u6742\u8d27\u7684\u4e3b\u8981\u9886\u5bfc\u8005\u548c\u65e9\u671f\u91c7\u7528\u8005\u3002\u5176\u4ed6\u52a0\u62ff\u5927\u6742\u8d27\u5546\u4e5f\u5728\u987a\u5e94\u6f6e\u6d41\uff0c\u5305\u62ecSobeys\u3001Metro\u548cCostco Canada\u3002\u7f51\u7edc\u4e16\u754c\u4e5f\u4e3a\u5c11\u6570\u6c11\u65cf\u98df\u54c1\u6742\u8d27\u5e97\u6253\u5f00\u4e86\u5927\u95e8\uff0c\u8fdb\u5165\u66f4\u591a\u5bb6\u5ead\uff0c\u4f8b\u5982\u901a\u8fc7<a href=\"https:\/\/www.tntsupermarket.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">T&amp;T\u8d85\u5e02<\/a>\u3001<a href=\"https:\/\/nationsfreshfoods.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nations Fresh Foods<\/a>\u3001<a href=\"http:\/\/oceansfood.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oceans Fresh Food Market<\/a>\u3001Sungiven Foods\u7b49\u4e9a\u6d32\u98df\u54c1\u6742\u8d27\u5e97\u7684\u6269\u5f20\u3002<\/p><figure><img decoding=\"async\" src=\"https:\/\/www.noahdigital.ca\/wp-content\/uploads\/2022\/08\/iShot_2022-08-16_17.48.11-1024x679.png\" alt=\"\" \/><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6481 size-full\" src=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/iShot_2022-08-16_17.48.11-1024x679-1-2.png\" alt=\"\" width=\"1024\" height=\"679\" srcset=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/iShot_2022-08-16_17.48.11-1024x679-1-2.png 1024w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/iShot_2022-08-16_17.48.11-1024x679-1-2-300x199.png 300w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/iShot_2022-08-16_17.48.11-1024x679-1-2-768x509.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><p>\u4e86\u89e3\u66f4\u591a\u5173\u4e8e<a href=\"https:\/\/finance.yahoo.com\/news\/retail-grocers-digital-embrace-online-160700289.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u7f51\u4e0a\u6742\u8d27\u5e97\u8d2d\u7269\u7684\u8d8b\u52bf<\/a><\/p><p>\u5982\u679c\u4f60\u662f\u4e00\u4e2a\u6742\u8d27\u5546\uff0c\u6b63\u5728\u8003\u8651\u628a\u4f60\u7684\u6742\u8d27\u5e97\u642c\u5230\u7f51\u4e0a\uff0c\u6216\u8005\u6269\u5927\u4f60\u73b0\u6709\u7684\u7f51\u4e0a\u5b58\u5728\uff0c\u4f60\u4f1a\u5f88\u9ad8\u5174\u5730\u77e5\u9053\uff0c\u4f7f\u7528\u6b63\u786e\u7684\u5728\u7ebf\u8425\u9500\u7b56\u7565\u5bf9\u5438\u5f15\u987e\u5ba2\u3001\u4fdd\u6301\u4ed6\u4eec\u7684\u53c2\u4e0e\u548c\u5fe0\u8bda\u662f\u5f3a\u5927\u7684\u3002\u5728\u8425\u9500\u4f60\u7684\u6742\u8d27\u5e97\u4e4b\u524d\uff0c\u4f60\u8981\u521b\u5efa\u4e00\u4e2a\u5b8c\u6574\u7684\u8425\u9500\u7b56\u7565\u8ba1\u5212\u3002\u4e0b\u9762\u662f\u4e00\u4e9b\u6211\u4eec\u6700\u597d\u7684\u6742\u8d27\u5e97\u8425\u9500\u7b56\u7565\u548c\u6218\u672f\uff0c\u8ba9\u4f60\u5f00\u59cb!<\/p><p><strong>\u5982\u4f55\u8425\u9500\u4e00\u5bb6\u6742\u8d27\u5e97#1: \u521b\u5efa\u5e76\u4f18\u5316\u4f60\u7684\u7535\u5b50\u5546\u52a1\u5546\u5e97<\/strong><\/p><figure><img decoding=\"async\" src=\"https:\/\/www.noahdigital.ca\/wp-content\/uploads\/2022\/08\/pexels-antoni-shkraba-4348401-1024x685.jpg\" alt=\"\" \/><\/figure><p>\u5728\u4f60\u5f00\u59cb\u4e3a\u4f60\u7684\u6742\u8d27\u5e97\u8fdb\u884c\u5728\u7ebf\u8425\u9500\u4e4b\u524d\uff0c\u4f60\u9700\u8981\u5efa\u7acb\u4f60\u7684\u7f51\u7ad9\uff0c\u5176\u4e2d\u6700\u597d\u5305\u62ec\u7535\u5b50\u5546\u52a1\u529f\u80fd\u3002\u4ee5\u4e0b\u662f\u4f60\u5e94\u8be5\u9075\u5faa\u7684\u51e0\u4e2a\u6b65\u9aa4:<\/p><ul><li>\u4e86\u89e3\u4f60\u7684\u76ee\u6807\u5e02\u573a\uff0c\u5206\u6790\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u5728\u4f60\u7684\u5730\u7406\u914d\u9001\u533a\u57df\u5df2\u7ecf\u5728\u5de5\u4f5c<\/li><li>\u521b\u5efa\u60a8\u7684\u6240\u6709\u7535\u5b50\u5546\u52a1\u529f\u80fd\u548c\u529f\u80fd\uff0c\u5305\u62ec\u4ea7\u54c1\u6e05\u5355\uff0c\u7a0e\u6536\uff0c\u8d26\u5355\u7b49\u3002<\/li><li>\u9009\u62e9\u60a8\u5c06\u4f7f\u7528\u7684\u914d\u9001\u6a21\u5f0f\/\u5408\u4f5c\u4f19\u4f34:\u5982Instacart, DeliverGrocery, Shipt, Thrive Market\u7b49\uff0c\u5e76\u5c06\u5176\u6574\u5408\u5230\u60a8\u7684\u7f51\u7ad9\u4e0a\u3002<\/li><li>\u4e3a\u4f60\u7684\u5546\u5e97\u521b\u9020\u989d\u5916\u7684\u4fbf\u5229\u548c\u76c8\u5229\u9879\u76ee\uff0c\u5982\u793c\u54c1\u5361\uff0c\u9500\u552e\u6216\u4fc3\u9500\u533a\u7b49\u3002<\/li><li>\u4f18\u5316\u4f60\u7684\u7f51\u7ad9\u7684\u79fb\u52a8\u4f53\u9a8c<\/li><li>\u5f00\u53d1\u4e00\u4e2a\u76f8\u5173\u7684\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f<\/li><\/ul><p><strong>\u5982\u4f55\u8425\u9500\u4e00\u5bb6\u6742\u8d27\u5e97#2:\u5b9e\u65bd\u6709\u6548\u7684\u6d41\u91cf\u5efa\u8bbe\u7b56\u7565<\/strong><\/p><figure><img decoding=\"async\" src=\"https:\/\/www.noahdigital.ca\/wp-content\/uploads\/2022\/08\/WechatIMG1974-1024x568.png\" alt=\"\" \/><img decoding=\"async\" class=\"aligncenter wp-image-6531 size-full\" src=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/WechatIMG1974.png\" alt=\"\" width=\"1079\" height=\"598\" srcset=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/WechatIMG1974.png 1079w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/WechatIMG1974-300x166.png 300w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/WechatIMG1974-1024x568.png 1024w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/WechatIMG1974-768x426.png 768w\" sizes=\"(max-width: 1079px) 100vw, 1079px\" 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decoding=\"async\" src=\"https:\/\/www.noahdigital.ca\/wp-content\/uploads\/2022\/08\/iShot_2022-08-16_17.57.11-1024x965.png\" alt=\"\" \/><img decoding=\"async\" class=\"aligncenter wp-image-6536 size-full\" src=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/iShot_2022-08-16_17.57.11-1.png\" alt=\"\" width=\"1886\" height=\"1778\" srcset=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/iShot_2022-08-16_17.57.11-1.png 1886w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/iShot_2022-08-16_17.57.11-1-300x283.png 300w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/iShot_2022-08-16_17.57.11-1-1024x965.png 1024w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/iShot_2022-08-16_17.57.11-1-768x724.png 768w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/iShot_2022-08-16_17.57.11-1-1536x1448.png 1536w\" sizes=\"(max-width: 1886px) 100vw, 1886px\" 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decoding=\"async\" src=\"https:\/\/www.noahdigital.ca\/wp-content\/uploads\/2022\/08\/iShot_2022-08-16_17.59.31-1024x697.png\" alt=\"\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6533 size-full\" src=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/iShot_2022-08-16_17.59.31-1.png\" alt=\"\" width=\"2344\" height=\"1596\" srcset=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/iShot_2022-08-16_17.59.31-1.png 2344w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/iShot_2022-08-16_17.59.31-1-300x204.png 300w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/iShot_2022-08-16_17.59.31-1-1024x697.png 1024w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/iShot_2022-08-16_17.59.31-1-768x523.png 768w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/iShot_2022-08-16_17.59.31-1-1536x1046.png 1536w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/iShot_2022-08-16_17.59.31-1-2048x1394.png 2048w\" sizes=\"(max-width: 2344px) 100vw, 2344px\" \/><\/figure><p>\u52a0\u62ff\u5927\u6700\u5927\u7684<a href=\"https:\/\/www.tntsupermarket.com\/eng\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e9a\u6d32\u6742\u8d27\u5e97T&amp;T\u8d85\u5e02<\/a>\u5229\u7528\u6570\u5b57\u6280\u672f\u4e8e2021\u5e74\u63a8\u51fa\u4e86\u4e00\u6b3e\u79fb\u52a8\u5e94\u7528\uff0c\u62e5\u6709\u8d85\u8fc71\u4e07\u79cd\u4ea7\u54c1\u3002\u8be5\u5e94\u7528\u7a0b\u5e8f\u53ef\u4ee5\u5e2e\u52a9\u5ba2\u6237\u83b7\u5f97\u6700\u65b0\u7684\u4fc3\u9500\u548c\u9500\u552e\u4fe1\u606f\uff0c\u6b64\u5916\uff0cT&amp;T\u8fd8\u53ef\u4ee5\u63d0\u4f9b\u989d\u5916\u7684\u652f\u4ed8\u9009\u9879\uff0c\u5982\u5fae\u4fe1\u652f\u4ed8\u548c\u652f\u4ed8\u5b9d(3)\u3002<\/p><p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4f60\u9700\u8981\u8003\u8651\u7684\u6709\u5438\u5f15\u529b\u7684\u6742\u8d27\u5e97\u5e94\u7528\u7a0b\u5e8f\u529f\u80fd:<\/p><ul><li>\u63a8\u9001\u901a\u77e5:\u5c06\u4fc3\u9500\u4fe1\u606f\u76f4\u63a5\u53d1\u9001\u5230\u5ba2\u6237\u7684\u624b\u673a\u4e0a(\u63a8\u9001\u901a\u77e5\u7684\u6253\u5f00\u7387\u4e3a90%)<\/li><li>\u4f18\u60e0\u5238<\/li><li>\u5b8c\u6210\u8c03\u67e5\/\u89c2\u770b\u5ba3\u4f20\u77ed\u7247\u53ef\u83b7\u8fd4\u73b0<\/li><li>\u4e2a\u6027\u5316\u4f18\u60e0<\/li><li>\u5e94\u7528\u5fe0\u8bda\u5ea6\u8ba1\u5212\/\u79ef\u5206\/\u9891\u7e41\u7684\u8d2d\u4e70\u8005\u4fc3\u9500\u6d3b\u52a8<\/li><li>\u589e\u52a0\u4ea7\u54c1\u6bd4\u8f83\u529f\u80fd<\/li><li>\u8bc4\u8bba<\/li><li>\u5728\u7ebf\u98df\u8c31<\/li><li>\u4ea7\u54c1\u6559\u80b2<\/li><li>\u8d2d\u7269\u8f66\u6e05\u5355\u4fdd\u5b58\u529f\u80fd<\/li><\/ul><p><strong>\u5982\u4f55\u8425\u9500\u4e00\u5bb6\u6742\u8d27\u5e97#5:\u5206\u6790\u6570\u636e\uff0c\u4ece\u4e2d\u5b66\u4e60\u5e76\u6210\u957f<\/strong><\/p><figure><img decoding=\"async\" src=\"https:\/\/www.noahdigital.ca\/wp-content\/uploads\/2022\/08\/campaign-creators-pypeCEaJeZY-unsplash-1024x741.jpg\" alt=\"\" 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