{"id":6414,"date":"2026-01-15T11:55:00","date_gmt":"2026-01-15T11:55:00","guid":{"rendered":"https:\/\/noahdigital.ca\/%e6%9c%aa%e5%88%86%e7%b1%bb\/10-conversion-rate-optimization-best-practices\/"},"modified":"2025-08-01T10:52:44","modified_gmt":"2025-08-01T10:52:44","slug":"10-conversion-rate-optimization-best-practices-2","status":"publish","type":"post","link":"https:\/\/noahdigital.ca\/zh-hans\/blog\/10-conversion-rate-optimization-best-practices-2\/","title":{"rendered":"10\u4e2a\u4f18\u5316\u8f6c\u5316\u7387\u7684\u6700\u4f73\u65b9\u5f0f"},"content":{"rendered":"\n

According to research by <\/span>Econsultancy<\/span><\/a>, for every $92 spent acquiring visitors, only $1 is spent converting them. <\/span>Why is this statistic important in relation to your business? And why is conversion rate optimization so important? What are some conversion rate optimization best practices for your business?<\/span><\/p>\n\n\n\n

Consider this:\u00a0<\/span><\/p>\n\n

You\u2019ve recently invested a good amount of time and money into increasing traffic to your site, and it now seems to be in digital marketing nirvana – your <\/span>CTR<\/span><\/a> is off the charts, and your <\/span>SEO strategies<\/span><\/a> are perfect.\u00a0<\/span><\/p>\n\n

Sounds like the formula to a successful marketing campaign, right?<\/span><\/p>\n\n

Well\u2026 not quite.\u00a0<\/span><\/p>\n\n

Website traffic means nothing if your visitors don\u2019t convert into customers, because that\u2019s what really drives your business – getting the audience to engage with your service.<\/span><\/p>\n\n

On average, a site\u2019s typical conversion rate is at <\/span>2.35%,<\/span><\/a> and this is a result of neglecting to invest in the conversion funnel.<\/span><\/p>\n\n

So, what do you do? You\u2019ve probably already spent most of your marketing budget on getting better traffic (which, don\u2019t worry, isn\u2019t bad); but how do you now generate more leads?<\/span><\/p>\n\n

First, understand that only <\/span>22 percent of businesses<\/span><\/a> have satisfying conversion rates, but no matter how small the group, you can be a part of it \u2013 all you need to do is read through, and apply our 10 conversion rate optimization best practices.<\/span><\/p>\n\n

#1 Work On Your Landing Page<\/b><\/h2>\n\n

Landing page, as the name suggests, is where your prospective clients land, and the impression it makes on them plays a significant role in what they do next. In other words, it is important that your landing page is optimized so as to increase conversions.<\/span><\/p>\n\n

To improve your landing page, you can start by revamping its overall design. This is the first thing that defines your website\u2019s <\/span>usability<\/span><\/a>,<\/span> before the visitor has had the chance to explore the rest.<\/span><\/p>\n\n

Another practice can be to create multiple landing pages. As per <\/span>HubSpot<\/span><\/a>, companies with 10 to 15 landing pages generate more than 55% leads, compared to businesses with less than 5 landing pages.<\/span><\/p>\n\n

\"\"<\/figure>\n\n

<\/span><\/p>\n\n

Source: Hubspot<\/a><\/p>\n\n

This, however, does not mean that you create multiple landing pages with the same content or offer. Google will see this as a black-hat SEO practice, and you\u2019ll end up doing your business more harm than good.<\/span><\/p>\n\n

#2 Add Credibility To Your Website<\/b><\/h2>\n\n

With phoney businesses scamming people out of money every day, <\/span>the credibility of your website<\/span><\/a> is a very important factor that determines how much business you generate.<\/span><\/p>\n\n

A good way of showing a potential buyer that you\u2019re a legitimate business, is by publishing customer reviews and testimonials.<\/span><\/p>\n\n

\"Conversions<\/figure>\n\n

<\/span><\/p>\n\n

Source: Noah Digital<\/a><\/p>\n\n

Nothing convinces a buyer more readily to purchase a service or product than knowing how it has worked out for someone else, or how dedicated the company and team are to customer service. This, in turn, can positively affect your conversion rate.<\/span><\/p>\n\n

#3 Ensure You Have A Short Checkout Funnel<\/b><\/h2>\n\n

If you\u2019re an E-commerce website, or a business that sells a product, you already know what a checkout funnel is; the steps a customer takes to purchase your product or service.<\/span><\/p>\n\n

Most users don\u2019t want to create an account, sign up for newsletters, fill out extensive forms, read long policies, and go through complicated payment methods \u2013 just for a simple purchase. While this information may be important to you, it is just added hassle for them.<\/span><\/p>\n\n

A good approach is to keep a short, and easy to navigate, checkout funnel. If the buyer finds it easy to purchase from you, they are bound to visit you again, thereby giving you a chance to collect the information later.<\/span><\/p>\n\n

#4 Know Where To Position And How To Word Your CTAs<\/b><\/h2>\n\n

Call To Action (CTA) buttons are, of course, the heart of your conversion strategy. They prompt visitors to engage with the service you provide, and make leads and paying customers out of visitors.<\/span><\/p>\n\n

As such, your CTA needs to not only stand out, it also needs to be very persuasive.<\/span><\/p>\n\n

Here are three things to consider when creating a CTA:<\/span><\/p>\n\n