{"id":6271,"date":"2025-01-06T15:46:00","date_gmt":"2025-01-06T15:46:00","guid":{"rendered":"https:\/\/noahdigital.ca\/?p=6271"},"modified":"2025-04-22T11:05:36","modified_gmt":"2025-04-22T11:05:36","slug":"paid-search-trends-for-2021-2","status":"publish","type":"post","link":"https:\/\/noahdigital.ca\/zh-hans\/blog\/paid-search-trends-for-2021-2\/","title":{"rendered":"2021\u5e74\u4ed8\u8d39\u5e7f\u544a\u7684\u4e03\u5927\u8d8b\u52bf"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2020\u5e74\u662f\u4e0d\u53ef\u9884\u6d4b\u7684\u4e00\u5e74 \uff0c\u8fc7\u53bb\u4e00\u5e74\u91cc\u8bb8\u591a\u4f01\u4e1a\u88ab\u8feb\u6539\u53d8\u4e86\u539f\u6709\u7684\u8425\u9500\u7b56\u7565\uff0c\u53bb\u5bfb\u6c42\u5438\u5f15\u5ba2\u6237\u7684\u5168\u65b0\u9014\u5f84\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f53\u4eba\u4eec\u90fd\u5f00\u59cb\u5bfb\u6c42\u53ef\u884c\u65b9\u6cd5\u6765\u5b9a\u4f4d\u53d7\u4f17\u7fa4\u4f53\u5e76\u63a8\u5e7f\u4ed6\u4eec\u7684\u54c1\u724c\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u65f6\uff0c\u4ed8\u8d39\u5e7f\u544a\u7684\u4f18\u52bf\u4fbf\u663e\u5f97\u5341\u5206\u7a81\u51fa\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2020\u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u7f8e\u56fd\u96f6\u552e\u4f01\u4e1a\u548c\u6d88\u8d39\u54c1\u516c\u53f8\u7684\u4ed8\u8d39\u5e7f\u544a\u652f\u51fa\u589e\u957f\u4e8611\uff05\uff0c\u540c\u65f6B2B\u516c\u53f8\u7684\u4ed8\u8d39\u5e7f\u544a\u652f\u51fa\u589e\u957f\u4e868%\u3002<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\u4ed8\u8d39\u5e7f\u544a\u66fe\u7ecf\u662f\u5927\u4f01\u4e1a\u7684\u4e13\u5c5e\u63a8\u5e7f\u9014\u5f84\uff0c\u4f46\u73b0\u5982\u4eca\uff0c\u5404\u79cd\u89c4\u6a21\u7684\u4f01\u4e1a\u90fd\u5c06\u4ed8\u8d39\u5e7f\u544a\u7eb3\u5165\u4e86\u4ed6\u4eec\u7684\u7f51\u7edc\u8425\u9500\u6218\u7565\u5e03\u5c40\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7\u5728\u76f8\u5173\u4f4d\u7f6e\u5c55\u793a\u5e7f\u544a\uff0c\u5c06\u4fe1\u606f\u4f20\u8fbe\u7ed9\u76ee\u6807\u53d7\u4f17\u3002\u7531\u4e8e\u53ea\u9700\u8981\u5728\u5e7f\u544a\u88ab\u70b9\u51fb\u65f6\u652f\u4ed8\u5355\u6b21\u70b9\u51fb\u8d39\u7528\uff0c\u5e7f\u544a\u6218\u5f79\u7684\u6295\u8d44\u56de\u62a5\u7387\u4f1a\u83b7\u5f97\u663e\u8457\u63d0\u5347\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u5c31\u662f\u4ed8\u8d39\u5e7f\u544a\u6210\u4e3a\u76c8\u5229\u6700\u9ad8\u4e14\u6700\u6709\u524d\u9014\u7684\u7ebf\u4e0a\u8425\u9500\u6e20\u9053\u4e4b\u4e00\u7684\u539f\u56e0\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c3d\u7ba1\u6211\u4eec\u65e0\u6cd5\u9884\u77e52021\u5e74\u5c06\u4f1a\u53d1\u751f\u4ec0\u4e48\uff0c\u4f46\u6211\u4eec\u5341\u5206\u6e05\u695a\u4e00\u70b9\uff0c\u5373\u4ed8\u8d39\u5e7f\u544a\u5bf9\u4e8e\u60a8\u516c\u53f8\u6570\u5b57\u5316\u8f6c\u578b\u7684\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u5e7f\u544a\u5546\u8f6c\u6218\u4ed8\u8d39\u5e7f\u544a\uff0c\u8fd9\u9884\u793a\u7740\u5b83\u6b23\u6b23\u5411\u8363\u7684\u672a\u6765\u53d1\u5c55\u8d8b\u52bf\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u63a5\u4e0b\u6765\u5c31\u8ba9\u6211\u4eec\u63a2\u8ba8\u4e00\u4e0b\u4ed8\u8d39\u5e7f\u544a\u4e03\u5927\u8d8b\u52bf\uff1a<\/span><\/p>\n<h3><b>\u4ed8\u8d39\u5e7f\u544a\u8d8b\u52bf#1\uff1a\u4ed8\u8d39\u5e7f\u544a\u81ea\u52a8\u5316\u6301\u7eed\u589e\u957f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u501f\u52a9\u5e7f\u544a\u81ea\u52a8\u5316\uff0c\u60a8\u65e0\u9700\u82b1\u65f6\u95f4\u624b\u52a8\u4f18\u5316\u60a8\u7684\u5e7f\u544a\u6216\u51fa\u4ef7\uff0c\u5c31\u53ef\u4ee5\u66f4\u5feb\u83b7\u5f97\u66f4\u597d\u7684\u6548\u679c\u3002<\/span><span style=\"font-weight: 400;\">\u4ed8\u8d39\u5e7f\u544a\u81ea\u52a8\u5316\u53ef\u4ee5\u5e2e\u60a8\u505c\u6b62\u6548\u679c\u4e0d\u4f73\u7684\u5e7f\u544a\uff0c\u6839\u636e\u6d88\u8d39\u8005\u884c\u4e3a\u521b\u5efa\u5e7f\u544a\uff0c\u751f\u6210\u81ea\u52a8\u5316\u5e7f\u544a\u8868\u73b0\u62a5\u544a\uff0c\u4ee5\u53ca\u4f7f\u7528\u8c37\u6b4c\u811a\u672c\uff08Google Script\uff09\u4f18\u5316\u5e7f\u544a\u6587\u6848\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u548c\u673a\u5668\u5b66\u4e60\uff08ML\uff09\u7684\u7ed3\u5408\u4e5f\u4f7f\u4ed8\u8d39\u5e7f\u544a\u81ea\u52a8\u5316\u53ef\u7528\u4e8e\u76d1\u63a7\u5e7f\u544a\u6218\u5f79\u7684\u8868\u73b0\u3002\u501f\u52a9\u81ea\u52a8\u5316\uff0c\u60a8\u53ef\u4ee5\u770b\u5230\u54ea\u4e2a\u5e7f\u544a\u8868\u73b0\u6700\u597d\uff0c\u5ba1\u67e5\u54c1\u724c\u6574\u4f53\u8868\u73b0\uff0c\u6df1\u5ea6\u4f18\u5316\u5355\u6b21\u70b9\u51fb\u8d39\u7528\uff0c\u5e2e\u52a9\u63d0\u9ad8\u8f6c\u5316\u6b21\u6570\u3002<\/span><\/p>\n<h3><b>\u4ed8\u8d39\u5e7f\u544a\u8d8b\u52bf#2\uff1aFacebook\u548cInstagram\u6545\u4e8b\u4e2d\u7684\u5e7f\u544a\u6295\u653e<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4e86\u589e\u5f3a\u76c8\u5229\u80fd\u529b\uff0c\u50cfFacebook\u548cInstagram\u8fd9\u6837\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u5141\u8bb8\u5e7f\u544a\u5546\u5728\u6545\u4e8b\u4e2d\u8fdb\u884c\u5e7f\u544a\u6295\u653e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u6545\u4e8b\u5e7f\u544a\u7c7b\u4f3c\u4e8e\u81ea\u7136\u5e7f\u544a\uff0c\u66f4\u65b9\u4fbf\u7684\u662f\uff0c\u60a8\u53ea\u9700\u8981\u63d0\u4ea4\u4e24\u884c\u5e7f\u544a\u6587\u6848\uff0c\u89c2\u4f17\u4fbf\u53ef\u4ee5\u5728\u77ed\u77ed15\u79d2\u7684Instagram\u6545\u4e8b\u4e2d\u8f7b\u677e\u9605\u8bfb\u60a8\u7684\u5e7f\u544a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u60a8\u8fd8\u53ef\u4ee5\u5728Instagram\u6545\u4e8b\u4e2d\u6dfb\u52a0\u5927\u8303\u56f4\u52a8\u6001\u5ef6\u65f6\u89c6\u9891\uff08Hyperlapse\uff09\u548c\u56de\u529b\u9556\u77ed\u7247\uff08Boomerang\uff09\uff0c\u53d1\u8d77\u6295\u7968\uff0c\u751a\u81f3\u53ef\u4ee5\u63a8\u5e7fIGTV\u89c6\u9891\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook\u6545\u4e8b\u4e2d\u7684\u5e7f\u544a\u90fd\u4f1a\u4e13\u95e8\u9488\u5bf9\u624b\u673a\u5c4f\u5e55\u8fdb\u884c\u4f18\u5316\uff0c\u5e76\u4e14\u65f6\u957f\u4e0d\u8d85\u8fc715\u79d2\u3002\u4e8b\u5b9e\u8bc1\u660e\uff0c\u5728Facebook\u6545\u4e8b\u4e2d\u6295\u653e\u5e7f\u544a\u53ef\u4ee5\u83b7\u5f97\u9ad8\u53c2\u4e0e\u5ea6\uff0c\u8fd8\u53ef\u4ee5\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/span><\/p>\n<h3><b>\u4ed8\u8d39\u5e7f\u544a\u8d8b\u52bf#3\uff1a\u9ad8\u5ea6\u7ec6\u5206\u7684\u53d7\u4f17\u7fa4\u4f53\u5b9a\u4f4d<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u8c37\u6b4c\u5e7f\u544a\u548c\u5176\u5b83\u4ed8\u8d39\u5e7f\u544a\u5e73\u53f0\u63d0\u4f9b\u4e86\u4e00\u4e9b\u5341\u5206\u6709\u6548\u7684\u65b0\u65b9\u6cd5\u6765\u5e2e\u52a9\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\uff0c\u8fd8\u53ef\u4ee5\u7ed9\u4ed6\u4eec\u63a8\u9001\u4e13\u5c5e\u5b9a\u5236\u5e7f\u544a\u3002\u60a8\u5f88\u5feb\u5c31\u80fd\u5f97\u5230\u8fd9\u4e9b\u7406\u60f3\u5ba2\u6237\u7684\u8be6\u7ec6\u4fe1\u606f\uff0c\u6bd4\u5982\u4ed6\u4eec\u7684\u6536\u5165\u3001\u5e74\u9f84\u7b49\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2021\u5e74\uff0c\u4ed8\u8d39\u5e7f\u544a\u8425\u9500\u4e13\u5bb6\u4eec\u9700\u8981\u4e13\u6ce8\u4e8e\u6574\u4e2a\u8d2d\u4e70\u6d41\u7a0b\uff0c\u4ee5\u4e86\u89e3\u4eba\u4eec\u7684\u641c\u7d22\u5185\u5bb9\u548c\u5b8c\u6210\u8d2d\u4e70\u6d41\u7a0b\u6240\u9700\u8981\u7684\u65f6\u95f4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e86\u89e3\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u5e76\u660e\u786e\u60a8\u7684\u671f\u671b\u548c\u8f6c\u5316\u76ee\u6807\uff0c\u5c06\u6709\u52a9\u4e8e\u60a8\u57282021\u5e74\u6210\u529f\u6267\u884c\u4ed8\u8d39\u5e7f\u544a\u6218\u5f79\u3002<\/span><\/p>\n<h3><b>\u4ed8\u8d39\u5e7f\u544a\u8d8b\u52bf#4\uff1a\u667a\u80fd\u51fa\u4ef7\uff08Smart Bidding\uff09<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u667a\u80fd\u51fa\u4ef7\u662f\u81ea\u52a8\u51fa\u4ef7\u7b56\u7565\uff08Automated Bid Strategy\uff09\u7684\u4e00\u90e8\u5206\uff0c\u901a\u8fc7\u673a\u5668\u5b66\u4e60\u6280\u672f\u6765\u4f18\u5316\u7ade\u4ef7\uff0c\u5e76\u4ee5\u5c3d\u53ef\u80fd\u63d0\u9ad8\u8f6c\u5316\u6b21\u6570\u6216\u8f6c\u5316\u4ef7\u503c\u4e3a\u76ee\u6807\u6765\u4f18\u5316\u51fa\u4ef7\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u5728\u8c37\u6b4c\u5e7f\u544a\u4e2d\uff0c\u60a8\u53ef\u4ee5\u8bbe\u5b9a\u4e00\u4e2a\u76ee\u6807\uff0c\u7136\u540e\u8ba9\u667a\u80fd\u51fa\u4ef7\u521b\u5efa\u4e00\u4e2a\u5b8c\u6574\u7684\u8ba1\u5212\uff0c\u5b83\u5c31\u53ef\u4ee5\u5728\u8bbe\u5b9a\u7684\u9884\u7b97\u5185\u5b9e\u73b0\u6b64\u76ee\u6807\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u53ef\u4ee5\u5c06\u667a\u80fd\u51fa\u4ef7\u7b56\u7565\u8bbe\u7f6e\u4e3a\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528(target CPA)\u3001\u76ee\u6807\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08target ROAS\uff09\u6216\u662f\u5c3d\u53ef\u80fd\u63d0\u9ad8\u8f6c\u5316\u4ef7\u503c\uff08max Conversion Value\uff09\uff0c\u667a\u80fd\u51fa\u4ef7\u5c31\u4f1a\u6839\u636e\u8bbe\u5b9a\u7684\u51fa\u4ef7\u7b56\u7565\u83b7\u53d6\u66f4\u591a\u65b0\u5ba2\u6237\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0cGoogle\u73b0\u5728\u6b63\u5728\u5f15\u8fdb<\/span><a href=\"https:\/\/smallbusiness-seo.com\/google-ads-introduces-new-automated-bidding-strategies\/#:~:text=In%20the%20coming%20months%2C%20Google,location%2C%20device%2C%20and%20audience.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">\u4ef7\u503c\u89c4\u5219<\/span><\/a><span style=\"font-weight: 400;\">\uff08Value Rules\uff09\uff0c\u5373\u5141\u8bb8\u5e7f\u544a\u5546\u6839\u636e\u8bbe\u5907\u3001\u4f4d\u7f6e\u548c\u53d7\u4f17\u7c7b\u578b\u6765\u786e\u5b9a\u8f6c\u5316\u4ef7\u503c\u3002<\/span><\/p>\n<h3><b>\u4ed8\u8d39\u5e7f\u544a\u8d8b\u52bf#5\uff1a\u4ed8\u8d39\u5e7f\u544a\u6218\u5f79\u6574\u5408\u8bed\u97f3\u641c\u7d22<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u636e\u62a5\u9053\uff0c\u670971\uff05\u7684\u6d88\u8d39\u8005\u66f4\u504f\u5411\u4e8e\u8bed\u97f3\u641c\u7d22\u800c\u975e\u6587\u5b57\u641c\u7d22\u3002\u8fd9\u610f\u5473\u7740\uff0c\u672a\u80fd\u5c06\u8bed\u97f3\u641c\u7d22\u6574\u5408\u5230\u4ed8\u8d39\u5e7f\u544a\u6218\u5f79\u4e2d\u7684\u4f01\u4e1a\u5c06\u4e0d\u4f1a\u51fa\u73b0\u5728\u8bed\u97f3\u641c\u7d22\u7ed3\u679c\u4e2d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8981\u5c06\u8bed\u97f3\u641c\u7d22\u7eb3\u5165\u4ed8\u8d39\u5e7f\u544a\u6218\u5f79\u4e2d\uff0c\u60a8\u5c31\u9700\u8981\u52a0\u5165\u4ee5\u201c\u4ec0\u4e48\u201d\u3001\u201c\u54ea\u91cc\u201d\u7b49\u95ee\u9898\u5f00\u5934\u7684\u957f\u5c3e\u5173\u952e\u8bcd\u548c\u77ed\u8bed\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u60a8\u8fd8\u9700\u8981\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u8ba4\u77e5\u9636\u6bb5\uff08Buyer\u2019s Awareness Stage\uff09\uff0c\u4ee5\u4fbf\u4f7f\u7528\u6b63\u786e\u7684\u5173\u952e\u5b57\u6765\u5b9a\u4f4d\u4ed6\u4eec\u3002\u60a8\u8fd8\u9700\u8981\u5173\u6ce8Google\u548c<\/span><a href=\"https:\/\/www.noahdigital.ca\/blog\/5-reasons-to-use-bing-ads\/?lang=zh-hans\"><span style=\"font-weight: 400;\">Bing<\/span><\/a><span style=\"font-weight: 400;\">\u641c\u7d22\u5f15\u64ce\uff0c\u56e0\u4e3a\u5b83\u4eec\u662f\u5927\u591a\u6570\u4eba\u7684\u9ed8\u8ba4\u641c\u7d22\u5f15\u64ce\uff0c\u4e14\u81ea\u5e26\u8bed\u97f3\u52a9\u624b\u529f\u80fd\u3002<\/span><\/p>\n<h3><b>\u4ed8\u8d39\u5e7f\u544a\u8d8b\u52bf#6\uff1a\u5411\u5176\u5b83\u4ed8\u8d39\u5e7f\u544a\u5e73\u53f0\u7684\u8f6c\u79fb<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5c3d\u7ba1Google\u548cFacebook\u957f\u671f\u4ee5\u6765\u4e00\u76f4\u5360\u636e\u7740\u6570\u5b57\u8425\u9500\u9886\u57df\u7684\u4e3b\u5bfc\u5730\u4f4d\uff0c\u4f46\u73b0\u5728\u8bb8\u591a\u4f01\u4e1a\u6b63\u8f6c\u5411\u5176\u5b83\u4ed8\u8d39\u5e7f\u544a\u5e73\u53f0\u3002\u4f8b\u5982\uff0c\u4e13\u4e1a\u4eba\u58eb\u4f1a\u5c06\u5927\u90e8\u5206\u65f6\u95f4\u82b1\u5728LinkedIn\u4e0a\uff0c\u800c\u6d88\u8d39\u8005\u5219\u503e\u5411\u4e8e\u8f6c\u5411Amazon\u8d2d\u7269\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u53ef\u4ee5\u5229\u7528\u5176\u4ed6\u51e0\u4e2a\u4ed8\u8d39\u5e7f\u544a\u5e73\u53f0\u6765\u4f18\u5316\u60a8\u7684\u5e7f\u544a\u6218\u5f79\u3002\u8fd9\u4e9b\u5e73\u53f0\u5305\u62ec\uff1a<\/span><\/p>\n<h4><strong><span data-preserver-spaces=\"true\">LinkedIn<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u662fB2B\u516c\u53f8\uff0cLinkedIn\u662f\u4e00\u4e2a\u975e\u5e38\u6709\u6548\u7684\u5e7f\u544a\u5e73\u53f0\u3002\u60a8\u53ef\u4ee5\u8f7b\u677e\u5730\u6839\u636e\u4ed6\u4eec\u7684\u804c\u79f0\u3001\u516c\u53f8\u3001\u884c\u4e1a\u7c7b\u578b\u3001\u5174\u8da3\u548c\u5de5\u4f5c\u7ea7\u522b\u7b49\u6765\u5b9a\u4f4d\u4f01\u4e1a\u548c\u53d7\u4f17\u4eba\u7fa4\u3002<\/span><\/p>\n<h4><strong><span data-preserver-spaces=\"true\">Quora<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Quora\u4e00\u76f4\u4ee5\u6765\u5438\u5f15\u4e86\u8bb8\u591a\u8425\u9500\u4eba\u5458\u7684\u6ce8\u610f\uff0c\u5176\u6bcf\u6708\u6d3b\u8dc3\u7528\u6237\u7fa4\u4f53\u5df2\u8fbe\u5230\u4e09\u4ebf\u3002\u5e7f\u544a\u5546\u53ef\u4ee5\u901a\u8fc7\u76d1\u63a7\u5e73\u53f0\u5185\u5bb9\u3001\u8bc4\u4f30\u7528\u6237\u884c\u4e3a\u548c\u52a8\u6001\u6765\u786e\u5b9a\u76ee\u6807\u53d7\u4f17\u3002<\/span><\/p>\n<h4><strong><span data-preserver-spaces=\"true\">Amazon\u00a0<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u6bcf\u6708\u6709\u8d85\u8fc71.97\u4ebf\u4eba\u8bbf\u95eeAmazon\u5e73\u53f0\uff0c\u5c24\u5176\u662f\u5bf9\u96f6\u552e\u5546\u800c\u8a00\uff0c\u5b83\u5c31\u50cf\u4e00\u5ea7\u91d1\u77ff\uff0c\u53ef\u4ee5\u7528\u6765\u505a\u5e7f\u544a\u3002\u60a8\u751a\u81f3\u65e0\u9700\u6ce8\u518c\u6210\u4e3aAmazon\u5356\u5bb6\uff0c\u5c31\u53ef\u4ee5\u4f7f\u7528<\/span><a href=\"https:\/\/advertising.amazon.com\/en-ca\/solutions\/products\/amazon-dsp\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Amazon DSP<\/span><\/a><span style=\"font-weight: 400;\">\u5e73\u53f0\u6295\u653e\u5e7f\u544a\uff0c\u5e76\u8f7b\u677e\u5730\u5c06\u6d41\u91cf\u5f15\u5bfc\u5230\u60a8\u7684\u7ebf\u4e0a\u5546\u5e97\u3002<\/span><\/p>\n<h3><b>\u4ed8\u8d39\u5e7f\u544a\u8d8b\u52bf#7\uff1a\u89c6\u9891\u5e7f\u544a\u7684\u5d1b\u8d77<\/b><\/h3>\n<p><a href=\"https:\/\/www.noahdigital.ca\/blog\/8-most-successful-google-video-marketing-campaigns\/?lang=zh-hans\"><span style=\"font-weight: 400;\">\u89c6\u9891\u5e7f\u544a<\/span><\/a><span style=\"font-weight: 400;\">\u5c55\u73b0\u4e86\u83b7\u53d6\u66f4\u591a\u70b9\u51fb\u6b21\u6570\u7684\u6f5c\u529b\uff0c\u7279\u522b\u662f\u5728YouTube\u4e0a\uff0c\u89c6\u9891\u5e7f\u544a\u662f\u7ec4\u6210\u6709\u6548\u4ed8\u8d39\u5e7f\u544a\u7b56\u7565\u7684\u4e00\u4e2a\u91cd\u8981\u90e8\u5206\u3002\u8fd9\u4e3b\u8981\u662f\u56e0\u4e3a\u76f8\u6bd4\u6ca1\u6709\u89c6\u9891\u5e7f\u544a\u7684\u54c1\u724c\uff0c\u670958%\u7684\u5ba2\u6237\u66f4\u4fe1\u4efb\u6709\u89c6\u9891\u5e7f\u544a\u7684\u54c1\u724c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2021\u5e74\uff0c\u9884\u8ba1\u6709\u8bb8\u591a\u4f01\u4e1a\u5c06\u4f7f\u7528Google\u7ad6\u5c4f\u5e7f\u544a\uff08Google Vertical Video Ads\uff09\uff0c\u800c\u8425\u9500\u4eba\u5458\u4e5f\u5c06\u5728\u89c6\u9891\u5e7f\u544a\u4e2d\u52a0\u5165\u4ed6\u4eec\u7684\u4ea7\u54c1\u94fe\u63a5\u3002\u636e\u4f30\u8ba1\uff0c\u4e3a\u4e86\u7ed9\u6f5c\u5728\u5ba2\u6237\u8425\u9020\u771f\u5b9e\u4f53\u9a8c\uff0c\u865a\u62df\u73b0\u5b9e\uff08VR\uff09\u5e7f\u544a\u4e5f\u5c06\u4f1a\u57282021\u5e74\u51fa\u73b0\u4e00\u5b9a\u589e\u957f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bumper Machine\u662fGoogle\u63a8\u51fa\u7684\u53e6\u4e00\u4e2a\u89c6\u9891\u5e7f\u544a\u529f\u80fd\uff0c\u5b83\u53ef\u4ee5\u4ece\u957f\u89c6\u9891\u4e2d\u63d0\u53d66\u79d2\u7684\u5bfc\u89c6\u5e7f\u544a\uff0c\u7136\u540e\u63d2\u64ad\u5728YouTube\u89c6\u9891\u4e2d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u751a\u81f3\u53ef\u4ee5\u5728\u4f01\u4e1a\u8425\u9500\u7b56\u7565\u4e2d\u52a0\u5165\u7535\u89c6\u548c\u89c6\u9891\u5e7f\u544a\uff0c\u4ee5\u5438\u5f15\u66f4\u591a\u4eba\uff0c\u589e\u52a0\u60a8\u7684\u8f6c\u5316\u6b21\u6570\u3002<\/span><\/p>\n<h3><b>\u7efc\u4e0a\u6240\u8ff0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u662f\u5e7f\u544a\u5546\u6216\u6570\u5b57\u8425\u9500\u4e13\u5bb6\uff0c\u60a8\u53ef\u4ee5\u5229\u7528\u4e0a\u8ff0\u4ed8\u8d39\u5e7f\u544a\u7684\u53d1\u5c55\u8d8b\u52bf\u5e2e\u52a9\u589e\u957f\u54c1\u724c\u5f71\u54cd\u529b\uff0c\u53d1\u6325\u4ed8\u8d39\u5e7f\u544a\u7684\u6700\u5927\u4ef7\u503c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e13\u6ce8\u4e8e\u4ed8\u8d39\u5e7f\u544a\u81ea\u52a8\u5316\u3001\u8bed\u97f3\u641c\u7d22\u3001\u89c6\u9891\u5e7f\u544a\u548c\u66f4\u591a\u5176\u5b83\u4ed8\u8d39\u5e7f\u544a\u5e73\u53f0\u7684\u8425\u9500\u4eba\u5458\u5c06\u4f1a\u9886\u8dd12021\u3002\u5982\u679c\u60a8\u4e5f\u60f3\u589e\u52a0\u76c8\u5229\uff0c\u57282021\u5e74\u83b7\u5f97\u6210\u529f\uff0c\u8bf7\u4e0e<\/span><a href=\"https:\/\/www.noahdigital.ca\/free-consultation-cn\/\"><span style=\"font-weight: 400;\">\u8bfa\u4e9a\u6570\u5b57\u8425\u9500\u516c\u53f8\u5317\u7f8e\u7f51\u7edc\u8425\u9500\u4e13\u5bb6\u9884\u7ea6\u514d\u8d39\u54a8\u8be2<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"270\" src=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/Article-Banner-Final-1-768x270-60.jpg\" alt=\"\" class=\"wp-image-6122\" style=\"width:960px;height:338px\" srcset=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/Article-Banner-Final-1-768x270-60.jpg 768w, https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/Article-Banner-Final-1-768x270-60-300x105.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>2020\u5e74\u662f\u4e0d\u53ef\u9884\u6d4b\u7684\u4e00\u5e74 \uff0c\u8fc7\u53bb\u4e00\u5e74\u91cc\u8bb8\u591a\u4f01\u4e1a\u88ab\u8feb\u6539\u53d8\u4e86\u539f\u6709\u7684\u8425\u9500\u7b56\u7565\uff0c\u53bb\u5bfb\u6c42\u5438\u5f15\u5ba2\u6237\u7684\u5168\u65b0\u9014\u5f84\u3002 \u5f53\u4eba\u4eec\u90fd [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":6282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[271,283],"tags":[171,173,184,206,211,252],"class_list":["post-6271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-zh-hans-2","category-283","tag-ppc-zh-hans","tag-search-engine-optimization-zh-hans","tag-184","tag--ppc","tag-211","tag-252"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2021\u5e74\u4ed8\u8d39\u5e7f\u544a\u4e03\u5927\u8d8b\u52bf | \u8bfa\u4e9a\u6570\u5b57\u8425\u9500<\/title>\n<meta name=\"description\" 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content=\"\u67e5\u770b2021\u5e74\u4ed8\u8d39\u5e7f\u544a\u4e03\u5927\u8d8b\u52bf\uff0c\u5b66\u4e60\u4e00\u4e0b\u60a8\u7684\u4f01\u4e1a\u57282021\u5e74\u53ef\u4ee5\u5982\u4f55\u8fdb\u884c\u6570\u5b57\u5316\u8f6c\u578b\u3002\u8054\u7cfb\u8bfa\u4e9a\u6570\u5b57\u8425\u9500\u4e13\u5bb6\u514d\u8d39\u54a8\u8be2\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/noahdigital.ca\/zh-hans\/blog\/paid-search-trends-for-2021-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Noah Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/noahdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-06T15:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T11:05:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/noahdigital.ca\/wp-content\/uploads\/2025\/04\/paid-search-trends-2025.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" 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