Think about it. Does it make sense for a business to not have a viable digital marketing strategy in this day and age?
From small mom-and-pop stores to large conglomerates, there isn’t a business out there that can’t benefit from strategizing their digital presence and using it to market their offerings. More customers, better brand awareness, and increasing customer loyalty are just some of the by-products of digital marketing done right.
However, you cannot shoot arrows in the dark when creating a digital marketing strategy for your business. Let’s look at some top online marketing strategies for small businesses and how you can use them to get more leads and improve sales.
Social Media Marketing
According to Statista, 55% of small US businesses use social media as an advertising tool. Let’s say you are a realtor and want to use Facebook, Twitter, Instagram, TikTok, or other prevalent social media sites to promote your services. There are several ways you can do this:
Hashtags
Use Hashtags to optimize your content on social media platforms like Facebook, Twitter, Instagram, etc. Add them to the captions to increase the reach of your posts and find more audiences. You can even put them in the comments if you are using Instagram for social media marketing.
A quick Google search can show you hundreds of possible options, but don’t use them all. Only use 4 or 5 of the most-used hashtags. As a realtor, you can optimize your posts with real estate hashtags, helping buyers and homeowners find you more easily.
Testimonials
People love reading what your past clients and customers think about your products and services. Potential clients need some assurance of what they’re getting into, and there is no better way to provide them than through testimonials from previous ones.
This can genuinely help realtors get more clients who are more inclined to trust them and their capabilities.
Show Ads On Facebook Ads
Why not show your ads to the 2.6 billion active monthly users on Facebook? This way, you can get some great reach with paid content and attract leads who are definitely ready to work with you.
Particularly for a real estate business, create exciting posts related to tips for inexperienced sellers or buyers. You can also engage your target audience and build brand awareness with contests and giveaways.
Additionally, use Facebook ads for your target audience in a particular area with particular interests and connect with them. Try the carousel and multi-image ads to promote open houses and listings with the exterior and interior images of properties to grab people’s attention.
Learn about some more real estate marketing strategies here.
Search Engine Optimization (SEO)
The best way to keep visitors flowing to your website is to rank it high on search engine results pages. SEO is essentially organic marketing for your website to land it in as high as possible while also creating a website that search engines can understand.
Almost 30% of the global web traffic in 2019 was through online search usage. So, no matter what your business, it’s time to invest in the following tenets of good SEO:
Content Creation
Constantly create new content that’s meant to provide value to your target audience and enhance your keyword strategy’s effectiveness. This means creating blogs, articles, web copy, and other media for your website where you can put in your keywords to attract search engines and visitors alike.
Ensure you have a user-friendly and easy-to-navigate website. Don’t forget to optimize your content with its back-end tags that show the keywords you need to rank for.
Keyword Research
Keywords play a significant role in SEO marketing as they optimize your content for the results page. These are commonly used words and phrases that your target audience uses to search for services that are similar to yours. You need to be thorough when you look for and use relevant traffic driving and highly competitive keywords on your website.
Link Building
People want to hire the best lawyers, and for that, they need to trust the firm. Getting other relevant websites to link back to yours is a great way to build your authority as an expert. It shows visitors that your advice and research are trusted by others in the industry and that they feel alright about sending their visitors to your site.
Or if they want teaching services, they need the very best. You can gain a certain level of trust with a good rank, especially when you have several high-quality and authoritative backlinks from different websites.
Local SEO
With local SEO, you can optimize your website for particular locations. This means that if you have branches in several places, you can build a unique web presence for each of them to attract the local audience to the right office.
Google Ads
There is no doubt that Google Ads is a highly beneficial digital marketing strategy for any small business owner. With this marketing channel, you can control the messaging more than the rest. If you are an HVAC company owner, you need a Google Ads campaign for a great lead generation chance. Here’s what you need to do to provide your HVAC services to more people:
Keyword Research
The keywords you select for bidding are essential. Make sure that you have an informative list of the words you want to be ranked. For instance, you can choose the keywords “AC efficiency” if you’re going to provide AC tune-up services.
Geo-Targeting
You can specify a display location with Google Ads for web surfers and reach out to those people you can quickly provide your services to.
Ad Appearance
With Google Ads, you have the liberty to choose the appearance of your ads on searches and with relevant keywords. For instance, you can select to show your ads when the keywords you have selected for your ads match with the search ones.
Bidding
It is not as easy as to pay for your ad that matches some targeted keyword and expect it to rank at the top. You can have your ad ranked at the top on the result pages of the search engine, but for that, you need to bid for that spot!
Conclusion
As a small business owner, you have to find the best ways to create buzz about your brand and generate more leads. Now that most of us spend a considerable part of our day online, it makes perfect sense to capitalize on that opportunity.
Using online marketing strategies for your small business along with all the tactics detailed above is a sure-fire way to make your target audience feel catered to.
Be visible, engage with your customers, and enthusiastically interact with them to create a good impression. By always being present for your clients, you can ensure their retention, leading to higher revenues.
Want to rise above the competition with profound digital marketing campaigns? Noah Digital can help you build awareness for your brands and, as a result, improve your sales! Book a free 1-hour consultation with our digital marketing strategist and find out how we can help you today!
