If your business has gotten this far without a website, you might be wondering: do I need a website for my business? What’s the point if my business is already successful without one?
The short answer is that there has never been a better or more important time to invest in a website for your business. A website offers a wide variety of benefits for small businesses, and most of these benefits increase in value exponentially year over year, just like the Internet itself.
Having a Website Can
Benefit Your Online Business
1. A website makes you look professional
84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.
Beyond that, having your own website lets you create a branded email address (e.g. info@noahdigital.com) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now.
2. Your website can attract new customers through Google
You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself more visible on Google. Social media networks are indexed on Google, and social media posts can be found with the search engine, but a website gives you access to many more tools and strategies for Search Engine Optimization (SEO). And SEO is the key to making your business appear on the front page of Google.
So, to enhance your local business’s visibility on Google and effectively reach potential customers in your local area, investing in professional local SEO services is essential, as they offer a range of tools and strategies to optimize your website and ensure it appears on the front page of search result
3. You can clearly showcase your products and services
You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website. Take a look at how the Hotel Spa (Noah Digital’s website design & development case) has accomplished this on their website:
4. Leverage social networks
Implement a social media marketing strategy to reach a larger audience and to create more buzz about your business. Establish your presence on Facebook, Instagram, LinkedIn, and Twitter. Facebook likes and shares can drive people to your website. Links to popular or topical items from or to your website will add to its relevance.
5. Encourage customers to contact you
Your website provides customers an easy way to contact you and learn more about your products, services and business. You can even publish your contact information in a header or footer so it appears on every single page. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighborhood your business is in.
6. A website is no longer intimidating to create and manage
Modern website builders make it easy for you to build an attractive, mobile-friendly site without any knowledge of code. Even WordPress, the most popular way to make a website, has transitioned to a block editor. In other words, it has never been simpler to create a functional, aesthetically pleasing website.
CHECK HOW NOAH DIGITAL HELPS YOU BUILD A STRONG BRAND IMAGE
& HIGH-CONVERTING WEBSITES THAT TURNS TRAFFIC INTO SALES & LEADS
7. A website ensures your success over the long term
Without a website, your business is invisible to these people. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website.
If your business lends itself to online sales, create a virtual store as an alternative or complement to a storefront or office location.
So to stay competitive in this increasingly digital world, your business needs to get online.
8. Share the latest news
Whenever there are new developments regarding your business, update your website. Sites that have fresh, relevant and timely information draw users back more often.
9. Learn about customers
Learn about their needs, preferences, and interests. Establish and nurture two-way communication with prospects and clients. This will forge a deeper bond and serve them better.
Conclusion
It’s natural to have questions and concerns about setting up a website. Cost is a common one. Beyond an up-front fee to design the website, the ongoing costs can be minimal. And considering the long-term benefits a website will provide, the cost to design a good website should be well worth it.
If you’re thinking of creating a website or revamping your company’s existing website, please check out our WEBSITE DESIGN & DEVELOPMENT SERVICE that helps you build high converting user-friendly and SEO-friendly WordPress lead generation websites, Shopify eCommerce websites, and landing pages.
